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Digital Marketing SpecialistGraphic InnGreater Toronto Area, ON Monitor all website analytics and make solid recommendations based on data regarding campaign flow, SEO, UX, and conversions. Domain set-ups and management. 30+ days ago·More…View all Graphic Inn jobs – Greater Toronto Area jobsSalary Search: Digital Marketing Specialist salaries in Greater Toronto Area, ON


Digital Marketing Specialist – 1 Position

Reporting to the Director Digital Media, the Digital Marketing Specialist is responsible for planning, optimizing, implementing and analyzing all SEO and paid search engine marketing activities, including: Google AdWords and Bing PPC marketing platforms, Facebook, Twitter, Instagram and being on the forefront of new search technologies. This role is also involved in as programming eblasts, landing pages and managing domains for various clients. The ideal candidate must possess a solid understanding of all facets of paid search, SEM, SEO and be extremely driven by digital analytics and the analysis that fuels optimization. You also posses the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, content creation, bidding strategies, creative testing, and integration with social media. The candidate should also have a strong working knowledge of HTML, PHP, CSS and Javascript and be able to work in WordPress.


  • Manage the day-to-day search marketing activities for multiple clients across various search engines (Google, Bing/Yahoo) including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
  • Manage bids and campaign budgets on a daily basis to meet/exceed client KPIs
  • Optimize copy and landing pages for search engine marketing
  • Stay current on SEM/SEO tools, social media, and digital best practices and communicate them to internal teams
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Monitor all website analytics and make solid recommendations based on data regarding campaign flow, SEO, UX, and conversions
  • Manage PPC campaign expenses for multiple clients, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Work with the digital team to facilitate the growth of paid search accounts and ensure that the expectations of the clients are met
  • Develop and organize keywords into a strategic campaign structure that puts client ads in front of highly relevant online searchers
  • Communicate key findings from reports and report on data analyses to the digital team and account managers on a regular basis
  • Research and analyze competitor advertising links
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

Web/Interactive Programming:

  • Create conversion focused landing pages and track results
  • Managing website content and making updates
  • Program and deploy client eblasts and provide reporting
  • Domain set-ups and management


  • 1-3 years related experience in digital environment, preferably within an agency
  • Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing using Google Adwords, GDN and WordStream
  • Working knowledge of WordPress and PHP
  • Excellent understanding of HTML, CSS & Javascript
  • Knowledge in setting up/manipulating MySQL Databases
  • Experience in email marketing programs such as Mailchimp, SmartTouch, iTrac and Campaign Monitor
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Ability to turn design into web-friendly code
  • Great attention to detail and organization will be crucial to success
  • Flexible – Easily adapt to change and evolution in a growing office
  • Comfortable working in a fast paced, multi-client environment

Please submit your resume, cover letter and portfolio along with answers to the following questions to

  • Where did you see this ad?
  • What is your salary expectation?
  • What are 3 skills that set you apart from other candidates?

Please note that only applicants who submit a portfolio and answer the questions will be considered for this position.

Please note a criminal record check will be required.

Last updated on March 26th, 2018

Digital Marketing Specialist


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