Position Title: Digital Marketing Specialist
Requisition ID: 14421
Career Group (ADSP): Administrative
Department: Marketing and e-Commerce
Position Location: METRO ON – 5559 DUNDAS STREET W (#A-DUND)
Position Type: Temporary (One-Year Contract)

Summary
The Digital Marketing Specialist is responsible delivering integrated strategies and tactical plans that align with the marketing strategies for the Food Basics banner. The Digital Marketing Specialist will plan and execute all omni channel campaigns to reinforce Food Basics’ brand positioning and deliver against shopper metrics.

The Digital Marketing Specialist will oversee the growth of the website, APP, weekly newsletter, Social Media platforms, by activating marketing priorities, themes and promotions on Food Basics’ digital platforms as well as for managing, maintaining and updating of these platforms. This position will contribute to driving overall customer growth and creating a customized grocery planning and shopping experience for our customers.

Specific Responsibilities

• Execute digital road map and responsible for managing content within Food Basics’ Content Calendar, including animation and amplification of digital content and platform assets. Responsible for monthly scorecard and analytics of Food Basics Digital activities.
• Maintain, manage and drive traffic to Ontario’s owned and paid digital platforms, including: Foodbasics.ca, the App, e-newsletters, paid and social media platforms.
• Support content development and distribution process for Food Basics owned and social media channels and track results of key activations for reporting purposes.
• Support digital campaign development and execution for key brand campaigns and lead secondary campaigns, across all marketing channels.
• Support Merchandising Content Development Plan.
• Support the Food Basics banner digital vendor activations. Contribute to the development and project manages multi-faceted integrated shopper marketing campaigns that support brand objectives, commercial business strategies and tactical marketing plans.
• Work on developing the community by particpating in discussions, finding new customers and engaging to current ones to build relationships. Find new ways to engage the digital community and recruit more community members.
• Actively participates in user experience optimization and platform evolution.
• Monitor and optimizes operational processes.
• Define performance measuring requirements and share results with relevant parties. Responsible for development of Weekly Summary of integration of Merchandising Priorities across Ecosystem Elements.
• Plan and follow budget allocated to activation of marketing initiatives carried out on digital platforms.

Qualifications

• University degree or related education in marketing, communications or e-Commerce.
• 3 -5 years’ relevant digital marketing experience.
• Advanced computer skills (MS Word, Excel, PowerPoint, and Outlook) and in-depth knowledge of the Internet and current advancements in Web technologies.
• Good Knowledge of CMS tools and Google Analytics.
• Good knowledge of social platforms and tools eg. Facebook for Business, Hootsuite, etc.
• Good knowledge of SEO/SEM principals and email marketing best practices.
• Strong copy writing and editing skills in English; French proficiency is a plus but not mandatory.
• Ability to work within budget parameters.
• Must be comfortable in working within a fast paced dynamic environment.
• Ability to work effectively with own team and multiple cross-functional teams to build relationships and achieve business goals.
• An ability to manage several complex priorities with strict deadlines and an attention to detail.
• Proven problem-solving skills using deductive reasoning and identifying gaps in logic.

Relationships

• Agency Partners
• Stores
• Vendors/Suppliers
• Customers
• Head Office