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Digital Media Channel Planner

Job title: Digital Media Channel Planner

Company: Accenture

Job description: Job Description

We are

Accenture Interactive-a new breed of agency that’s all about the Experience. For us, customer experience is not an add-on; it’s foundational to who we are and how we empower our clients. As the world’s largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people’s lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world’s greatest experiences. .

Job Summary

There will never be a typical day at Accenture Interactive, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:


Cross channel budget allocation

Strategy and planning work

Work with Strategic liaison to build monthly and yearly strategy

Help find valuable long-term Media partners

Build annual plans with key media partners

Support in driving business outcomes for the client through analytics.

Leverage GA360 to better understand full funnel attribution and better allocate millions of dollars.

Audience Activation

Partner with the client to identify key GA360 audiences to activate against​.

Multitouch Attribution

Evaluate the differences between last-click and MTA attribution (Upper funnel VS Lower funnel, etc.)​

Recommend testing scenarios to improve budget spend based on MTA observations​

Identify platform enhancements in support of MTA & provide recommendations on how to operationalize​

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Minimum of Bachelor’s degree, or equivalent

7+ years work experience, in marketing, business, economics, or technical specialty

5+ years of Budget allocation and strategy planning

Experienced with Digital Marketing, Attribution Models and Audience strategy

Experienced with Data Strategy, Data Analytics and Interpretation


Locations Ontario – Toronto,Quebec – Montreal

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an .

Other Employment Statements

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company’s legal duty to furnish information.

Expected salary:

Location: Toronto, ON – Montreal, QC

Job date: Mon, 02 Aug 2021 22:20:09 GMT

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