About The Role

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Wise Publishing is a digital publisher of personal finance advice and information aimed at helping Americans and Canadian make sense of finance. We’re a group of talented, passionate people who believe that consumers deserve the best possible information to help them make smart choices.
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Our core product is MoneyWise, our widely read, high-quality personal finance brand which serves the U.S. (MoneyWise.com) and Canada (MoneyWise.ca) that reach over 10,000,000 people each month.
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We are seeking a senior media buyer. Reporting to the Sr Manager of Digital Marketing, the senior media buyer will optimize our media buys and grow our revenue. This role will achieve this by:

• Buying media with a positive ROAS

• Optimizing media processes for ROAS growth

• Assist in coaching the media buying team

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Responsibilities:

• Deeply understand the digital marketing performance of each platform

• Assist SR. Manager in leading media buying team

• Lead and analyse media buys and develop and implement innovative strategies for improvement and growth

• Performing ROAS analysis to evaluate the efficiency and effectiveness of different marketing campaigns

• Develop insights for optimizing media

• Providing consultancy on campaign tagging and additional on-site tracking

• Maintaining phone number tracking and analyzing leads and rentals from each marketing channel

• Keep abreast of media buying trends

Requirements:

• 4-6 years experience

• Expert in all of the latest advertising and media trends

• Deep understanding of arbitrage media buying

• Deep understanding of buying for positive ROAS

• Experience with RevContent

• Experience With Taboola

• Experience with Facebook Ads

• Experience with Yahoo Gemini

Technical Skills:

• Adwords/Adwords Editor

• Bing Ads/Bing Ads Editor

• Google Analytics

• Facebook Ads/Facebook Ads Editor

• AdBeat

• Canva or Photoshop

• SpyFu

• SEM Rush

• Excel

• Powerpoint

• BI tools

Nice to have

• Bachelor degree in business, marketing, or math

• Management experience

• Google Analytics Certified

• Google Adwords Certified

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Expected start date: 2021-07-30

Job Type: Full-time

Salary: $80,000.00-$90,000.00 per year

Additional pay:

• Bonus pay

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• Flexible schedule
• Life insurance
• Paid time off
• Work from home

Schedule:

• 8 hour shift

Work remotely:

• Temporarily due to COVID-19