Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Sat, 10 May 2025 22:22:48 GMT

Job description: The OpportunityWe are seeking a highly skilled and experienced Digital Performance marketing specialist to join our dynamic marketing team. The ideal candidate will be responsible for implementing, and managing search, social, and display advertising campaigns across various platforms. This role calls for a strategic problem solver with a strong analytical approach, excellent communication skills, and the ability to collaborate with multiple parties.Requirements:Develop, implement, and manage campaigns: Build and complete advertising campaigns across various platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.Apply historical data and market trends to predict future campaign performance.Improve the distribution of the budget across different campaigns to increase return on investment.Continuous improvement: Regularly analyze campaign performance and adjust campaigns and improve results.Performance metrics: Prioritize key performance indicators such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).How will you create an impact?You will be It involved in understanding how customers interact with marketing efforts, from first contact to long-term engagement, and using that information to improve the overall customer experience and marketing results across the enterprise.What motivates you?You obsess about customers, listen, engage and act for their benefit.You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.You thrive in teams and enjoy getting things done together.You take ownership and build solutions, focusing on what matters.You do what is right, work with integrity and speak up.You share your humanity, helping us build a diverse and inclusive work environment for everyone.What we are looking for3-5 years of valid enterprise experience with SA360, Google Ads, Meta Ads, LinkedIn Campaign ManagerTechnical expertise Understanding the technical aspects of these platformsGoogle Marketing CertificationPreferred Qualifications: Degree or equivalent experience in Marketing or Business.What can we offer you?A competitive salary and benefits packages.A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.A focus on growing your career path with us.Flexible work policies and strong work-life balance.Professional development and leadership opportunities.Our commitment to youValues-first cultureWe lead with our Values every day and bring them to life together.Boundless opportunityWe create opportunities to learn and grow at every stage of your career.Continuous innovationWe invite you to help redefine the future of financial services.Delivering the promise of Diversity, Equity and InclusionWe foster an inclusive workplace where everyone thrives.Championing Corporate CitizenshipWe build a business that benefits all stakeholders and has a positive social and environmental impact.About Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Referenced Salary Location Toronto, OntarioWorking Arrangement HybridSalary range is expected to be between $61,350.00 CAD – $102,250.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Job Opportunity Summary

Position: Digital Performance Marketing Specialist
Company: Manulife Financial Corporation
Location: Toronto, Ontario (Hybrid)

Overview:
Manulife is seeking an experienced Digital Performance Marketing Specialist to manage search, social, and display advertising campaigns. This role requires a strategic thinker with analytical skills and strong communication abilities.

Key Responsibilities:

• Develop and manage campaigns on platforms like Google Ads, Facebook, and LinkedIn.
• Use historical data to forecast campaign performance and optimize budget distribution.
• Analyze performance metrics to improve click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
• Enhance customer engagement through data-driven insights.

Qualifications:

• 3-5 years of relevant experience with platforms such as SA360, Google Ads, and Meta Ads.
• Technical knowledge of digital advertising platforms.
• Google Marketing Certification preferred.
• Degree in Marketing or Business is a plus.

Benefits:

• Competitive salary: CAD $61,350 – $102,250.
• Professional development and leadership opportunities.
• Flexible work policies and a strong work-life balance.
• Inclusive workplace committed to diversity and corporate citizenship.

Company Values:
Manulife emphasizes a values-driven culture, commitment to diversity, continuous innovation, and corporate responsibility, ensuring equal opportunities for all employees.

Application Process:
Candidates requiring accommodations during the application process are encouraged to contact Human Resources.