Company: Nelson Education LTD
Job description: The Company
Nelson is Canada’s leading K-12 educational publisher and has served the education community for over a century. The organization exists to reimagine learning solutions that empower student and educator success. Nelson dedicates its business efforts to the creation of world class, innovative solutions that support educators and foster learning experiences to meet the individualized needs of every student. At the core of Nelson’s mission, is a strong belief and firm commitment to equity and access to education for all students.
The Position
Reporting to the Executive Director, Communications and Marketing, you are a strategic and motivated leader, who is passionate about education and the transformation of K-12 learning. You are ready to join a high-performing and metrics-driven digital marketing and communications team. You thrive off of working alongside a team of strategic decision makers and enjoy presenting to and working with external and internal stakeholders through presentation style and focus-group type project work. Your creativity is something you bring to the management table and you are prepared to adapt while maintaining a strong level of strategic planning on any given day.
As a Digital & Product Marketing Manager, you will be responsible for the building, managing, execution and measurement of all math and science products. Your experience in leading strategic digital messaging campaigns will be used daily as you work closely with areas of the business that include, sales, publishing, operations and systems management. Your attention to detail while maintaining a strategic vision for all campaigns, events and messaging in the areas of math, science and digital products will be rich in product knowledge and strategic messaging through digital campaigns through web-based and social media platforms.
Based out of the head office in Toronto, the ideal candidate will have some background and experience and knowledge of the K-12 market.
Requirements
Requirements
- Develop, lead and execute strategic digital marketing campaigns for math, science and other digital solutions within the K-12 offering.
- Responsible for the measurement and reporting of all campaign execution as well as the training and for both the sales team and customer usage models. Market implementation is a significant piece of this portfolio. Ability to travel nationally for sales and stakeholder presentations, workshop facilitation, and events throughout the calendar year
- Conduct webinars as needed for product implementation and customer/stakeholder focus groups both virtually and in-person
- A knowledge of how ministries of education and school boards work across the country and differ from province-to-province
Education and Technical Skills
- University Degree or College Diploma required
- Minimum of three to five years experience in a digital marketing management role
- Excellent communication skills (both written and oral), analytical skills and presentation skills
- Proven ability to develop and implement and measure innovative projects
- A deep understanding and experience in using or managing platforms that include but are not limited to: BigCommerce, Canva, Sales Force or other CRMs, social media platforms and Mail Chimp
- Experience with database analysis and metric-based decision making
- Proven track record of successful campaign management
- Must be a highly motivated, well-organized, detail-oriented individual with strong customer focus and customer service-oriented
- Possess the ability to work in a team environment as well as working independently
- Strong time-management skills and competency for handling multiple tasks/projects
- Must have a valid licence and willingness to travel on a national level
Expected salary:
Location: Toronto, ON
Job date: Mon, 24 Jan 2022 23:41:47 GMT
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