Overview / Description :
Culture @ Ogilvy Health
Why work
with us?
- One of Canada’s best Pharmaceutical Advertising Agencies, experiencing growth and willing to transform health communication in Canada
- Be part of growing team of young, yet seasoned professionals and opportunity to grow and transform the pharmaceutical customer engagement mode
- Participate in sophisticated and groundbreaking professional, patient and direct-to-consumer (DTC) campaigns.
- Work with Tier 1 Pharma Clients in Canada and on a global scale.
- Excellent work environment
- Hybrid work model with option to work either downtown locations in either Montreal and Toronto as well as remotely.
Role Summary:
The Digital Strategist is the main support for day-to-day requests on digital strategic needs, is responsible for managing several digital and engagement projects while contributing to the development of overall communication strategies. The role is also meant to delivering compelling research, insights, and ideas.
The Digital Strategist will be running its own initiatives being a team player and supporting the Director of Strategy & Customer Engagement to deliver on client expectations.
The Opportunity for an SP in our Team:
The Digital Strategist is a mid-level position that will have the opportunity to learn & grow within the team. Typically, Digital Strategists will be managing up to 5 requests at a time from different brands while being exposed to the full brand cycle and learning of different aspects of the strategic process and digital integration across the pipeline.
Next Level Opportunity passed this role:
This position is key for someone who wants to learn and grow within the agency while being able to demonstrate ownership of specific projects and pro-actively bring additional value to the team and develop more responsibilities.
Strategists that demonstrate experience and ownership of key projects, understand the business dynamics of their current accounts, and demonstrate insightful and impeccable execution can evolve towards a strategic planning role.
Responsibilities / Responsabilités:
Principal
Responsibilities
- Identify, gather, and analyze information from a variety of large, complex data sets to understand consumer behavior and market trends.
- Lead strategic planning, analysis, and data management on key digital projects to help build brand experiences, connected across the user and customer journey.
- Drive customer engagement strategies as an expression of broader brand strategies, developing tactical campaigns across email, web, search, media, and social (as well as emergent technologies)
Daily Tasks:
- Strategize and architect engagement plans for a diverse portfolio of brands, across emerging and established markets.
- Lead data analysis, aggregation and processing methodologies for customer engagement initiatives as well as measuring the efficiency and effectiveness of digital channels.
- Partner with internal teams to distill insights, and build comprehensive strategies that include customer journeys, mapping messaging, tactics, and campaign blueprints.
- Review and audit established plans to help understand the gaps and opportunities in a multi-channel marketing system
- Support Director of Strategy & Customer Engagement in providing internal consulting (agency + client) when crafting channel-specific recommendations (e.g., best practices, emerging trends)
Qualifications :
Important Qualities
- Customer-first mindset, with a strong focus on the technology-enabled user
- Strong analytical skills and data driven thinking with quantitative skills to analyze and optimize performance
- Strong written and presentation skills, business acumen, an inherent curiosity and desire to know the truth and strong time management skills.
- Proactive, with excellent collaboration and an ability to identify opportunities across brands, campaigns, and markets
- High degree of organization, individual initiative, and personal accountability
Minimum Requirements:
- Bachelor’s degree and 3+ years in the digital analytics or digital advertising industry
- Professional analytics experience (Google Analytics/Adobe Analytics, social media analytic tools such as Hootsuite or Brandwatch, custom dashboards experience attribution/ e-commerce)
- Developing strategic initiatives, tactical plans, and marketing ecosystems in an agency or in-house role
- Familiarity with Tableau or similar data solution software/running and pulling information from dashboards
- Advanced Microsoft Excel
- Outstanding verbal and written communication skills
- Excellent attention to detail
- Proficiency in English
Nice to have:
- Experience in visualizing data – tableau, etc. and a sense of aesthetics with some graphic design experience
- Understanding of social media marketing (earned and paid) and SEM/PPC/CPM
- Experience doing social listening and insights research (preferable Crimson Hexagon or Sysomos MAP).
- Understanding of industry market conditions and trends: pharma, healthcare, and/or wellness.
Ogilvy Canada employees are encouraged to bring their ideas, experiences and perspectives, gleaned from their varied backgrounds, to the workplace. We strive to create an environment in which all employees can feel comfortable to contribute to their fullest potential without regard to their race, color, creed, religion, sex, national origin, disability, age, citizenship, marital status, sexual orientation, gender identity or expression.
Digital Strategist
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