Company: Randstad

Location: Toronto, ON

Expected salary:

Job date: Fri, 16 May 2025 07:21:44 GMT

Job description: We are seeking a seasoned Product Specialist to lead and support the evolution of our client’s digital web experience. This role is ideal for a strategic thinker with hands-on experience in digital marketing, web analytics, and content management systems-especially within regulated industries such as financial services.As a Product Specialist, you will work cross-functionally with marketing, sales, UX, development, and compliance teams to deliver high-quality digital experiences that are user-focused, data-informed, and aligned with business goals.This is a 12-month contract which has potential to extend for an additional 12-months after the initial contract period. The role requires the Product Specialist to work onsite at our client’s office in downtown Toronto 4 days per week (Monday – Thursday).Advantages
This is an opportunity to play a pivotal role in shaping a best-in-class digital experience for a recognized brand. If you are passionate about bridging marketing, technology, and user experience in a collaborative environment, we’d love to hear from you.Responsibilities

• Collaborate with marketing, sales, and compliance stakeholders to gather, analyze, and refine business requirements for website enhancements.
• Manage and triage content and functional requests, ensuring alignment with brand, legal, and accessibility standards.
• Support the Product Owner with backlog grooming, user story creation, and user acceptance testing (UAT) across multiple regions and instances.
• Analyze behavioral data using platforms like Google Analytics to provide actionable insights for improving user engagement and conversions.
• Partner with UX designers, developers, and QA analysts to ensure timely and high-quality project delivery.
• Assist with SEO strategies, site tagging, and campaign tracking in partnership with digital marketing teams.
• Conduct content audits, analytics reviews, and post-launch retrospectives to drive continuous improvement.
• Coordinate with digital marketing platform owners (e.g., CRM, marketing automation, social) to ensure effective website integrations.

Qualifications
Experience (Must Have):

• 10-15 years of experience in digital product management, web analysis, or digital marketing.
• Experience in a regulated environment (e.g., financial services) is strongly preferred.
• Hands-on expertise with Content Management Systems such as dotCMS, WordPress, Adobe Experience Manager, or Sitecore.
• Experience with marketing automation platforms like Salesforce Marketing Cloud, Eloqua, or HubSpot.

Technical Skills (Must Have):

• Proficiency in CMS platforms (dotCMS, WordPress, Adobe Experience Manager, Sitecore).
• Working knowledge of marketing automation systems (Salesforce Marketing Cloud, Eloqua, or HubSpot).

Technical Skills (Nice to Have):

• Google Analytics (GA4) experience for behavioral data analysis and performance tracking.

Bonus Skills & Experience

• Familiarity with financial product structures (mutual funds, ETFs, institutional mandates).
• Experience working with component-based design systems or digital libraries.
• Knowledge of compliance workflows and legal review processes for web content.
• Understanding of Agile methodologies, including backlog management, QA coordination, and stakeholder demo facilitation.
• Strong grasp of digital accessibility standards (e.g., WCAG).

Summary
Please submit your resume and a brief cover letter outlining your relevant experience and interest in the role.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada’s workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

Job Summary: Product Specialist

We are looking for an experienced Product Specialist to enhance our client’s digital web experience in a regulated industry like financial services. This role demands strategic thinking combined with practical experience in digital marketing, web analytics, and content management systems.

Key Responsibilities:

• Collaborate with various teams (marketing, sales, compliance) to refine website requirements.
• Manage content requests ensuring compliance with brand and legal standards.
• Assist the Product Owner with backlog management and user testing.
• Analyze user data using tools like Google Analytics for insights.
• Partner with UX designers and developers for project delivery.
• Support SEO strategies and campaign tracking.
• Conduct audits and retrospectives for continuous improvement.

Qualifications:

• 10-15 years in digital product management or marketing, preferably in regulated environments.
• Proficient in CMS (dotCMS, WordPress, etc.) and marketing automation platforms.
• Familiarity with Google Analytics is beneficial.
• Knowledge of compliance, accessibility standards, and Agile methodologies is a plus.

Additional Info:

• This is a 12-month contract with a possibility of extension, requiring onsite work in downtown Toronto four days a week.
• Randstad Canada is committed to diversity, equity, and inclusion in the workplace and encourages applications from underrepresented groups.

Interested candidates should submit their resume and a brief cover letter highlighting relevant experience. For any accessibility needs during the application process, contact Randstad’s accessibility team.