**EventMobi is a remote-first company and this is a remote position. You may reside anywhere in Canada or the US (EST time zone preferred).

About You

You love creating, planning, implementing and tracking growth strategies and programs for high volume, international and omni-channel B2B marketing (1000+ MQL a month). You are a creative techy at heart and know great marketing is half art – half science! You have a successful track record of developing and executing integrated demand generation plans and initiatives for inbound and outbound programs of all forms. You have worked as a senior member of a marketing team or within a marketing agency managing marketing automation, campaign strategy and reporting in a B2B environment. You know what it takes to drive growth in a noisy market like event management and virtual events where we compete and win amongst some of the biggest brands like Zoom, Cisco, Hopin, Cvent to name a few.

You possess advanced skills in all aspects of digital marketing including website and landing page optimization, PPC and Display Ads, Lead Capture and Nurture strategy as well as custom outbound outreach campaigns. You have a strong working knowledge of HubSpot, Adwords, Google Analytics and related Martech tools to enable the implementation of growth focused marketing initiatives. You particularly enjoy the day-to-day management of key metrics, overall marketing budget and corresponding optimization to ensure the growth initiatives meet marketing objectives and planned revenue outcomes.

As the Head of Demand Generation at EventMobi, you will directly own the teams and agency relationships managing marketing automation, website and PPC programs while overseeing the architecture of campaign design across content, events and product marketing teams. You will have a key role in ideation and execution of the global demand generation strategy while proactively interfacing with others in marketing, product and sales as required to create and deliver a growth plan to support the company’s marketing strategy and targets.

What Your Work Will Focus On

• Create and execute annual, quarterly and monthly demand generation plans to support the overall marketing strategy and plan.
• Develop, implement and continuously optimize all lead generation, nurture and customer acquisition campaigns.
• Collaborate with other marketing team members, product and sales teams to generate qualified leads that convert to new business opportunities and revenue generating customers.
• Optimize existing acquisition channels and build out new ones including paid, organic, SEO, SEM, social, digital and direct.
• Be responsible for website messaging, management and maintenance and ensure it functions as the hub of all demand generation activity including conversion optimization.
• Understand target market and personas to support the development of demand generation initiatives.
• Drive strategy and performance of all digital lead generation including Adwords, Third Party sites and retargeting.
• Work with other members of the marketing team to leverage the most effective offers, initiatives and assets to drive conversions.
• Implement systematic A/B testing to optimize all aspects of lead generation across all channels to drive open rates and lead conversion.
• Own and operationalize all demand generation workflow and touch points in HubSpot, ensuring accurate data flow with dashboard visibility for real-time monitoring.
• Establish KPI’s for each demand generation channel and make data driven decisions to optimize performance and ROI.
• Identify opportunities to improve internal work processes, incorporate new best-in-class marketing tools and approaches.
• Create a budget and manage against the budget to drive new customer acquisition within target ranges for cost per lead and CAC.

What You Will Bring to the Team

• 5 plus years’ of progressive experience generating demand, expanding pipeline and acquiring new logos for B2B SaaS based businesses.
• A keen desire to be hands-on and dig deep into all aspects of the demand generation function.
• Experience with paid and organic channels and a variety of growth tactics.
• Expert level skills using HubSpot, Google Ads, and Google Analytics.
• Experience designing, creating, implementing B2B websites with the purpose of optimizing high quality lead conversion for new business development.
• Understanding of best practices in design, copy and creative for ads, and website.
• Interest in A/B testing to optimize all aspects of the demand generation function.
• Strong working knowledge of other related Martech tools and 3rd party platforms.
• Results driven mindset with ability to analyze data to measure program outcomes and ROI.
• Budget management and financial analysis skills.
• A passion for technology and the potential for it to positively impact events of all shapes and sizes, whether virtual, hybrid or in-person.
• Advanced process creation skillset and the interest to document accordingly.
• Strong written and verbal communication skills.
• Top-notch organizational skills and be adept at multitasking.
• Bachelor’s degree in business, marketing or equivalent.

Success in This Role

• Industry-leading digital marketing presence and demand-gen strategy with outcomes that meet/exceed marketing & business objectives.
• MQL Growth Targets per Region (North America, UK, Germany, Pacific Asia)
• Lead Quality and Conversions (to hit global new-business opportunity pipeline targets)
• Delivering efficient and scalable programs at cost (Cost per MQL , Cost per Opportunity, and overall customer acquisition cost)
• End-to-end processes implemented in HubSpot with precision workflow, data visibility and dashboards to review status of lead flow at all stages.

What You Will Get From EventMobi

• We offer the experience of a lifetime working with a dynamic, fun, open-minded and diverse team, who are excited to show up every day with passion to make a difference and help their colleagues and customers.

• Top of the line hardware (Macbook Pro, Noise-Canceling headset, etc)
• Competitive compensation
• Company Stock-Options

Remote Workspace Requirements

You have access to a quiet, comfortable, and ergonomic workspace and working environment.

You have a reliable ethernet connection of at least 30Mbps upload speed with

wired connection or reliable WiFi at home.

About EventMobi

We are witnessing how events and conferences are being reimagined online, and we are building on ten years of event technology experience to innovate one of the most customizable and engaging virtual event platforms. We are an award-winning tech startup with teams in Toronto, Berlin and Manila, with thousands of customers around the globe.

In the era of COVID-19, we are hard at work helping thousands of events pivot to virtual. EventMobi has a huge impact on the success of our customers’ events and on their attendee experience. We are on a mission to revolutionize how event planners promote, market and manage their virtual and in-person events, and how remote and on-site attendees experience conferences. We would love for you to join us and leave your mark.

Learn more about Eventmobi & our remote-first culture

We’re focused on building the most comprehensive event and conference management platform. Our mission is to help planners create incredible event experiences with technology, as we believe live events online or in-person, bring people together to enable change. We’ve already changed how 25,000+ events in 70+ countries use technology at their events, and most recently supported over 250,000+ hours of virtual events.

EventMobi is a remote-first company with a distributed global workforce. We do have local offices in Toronto, Manila and Berlin but everyone is equal and communicates the same way regardless if you work from home or from the office. We have changed our working culture to be more asynchronous, with better documentation, goal setting and collaborative technologies for remote work.

Being accountable along with effective planning and communication to deliver results per expectation, is a critical aspect of our success as a remote-first company. We offer flexible work hours in local time zones and encourage healthy work life balance. We have dedicated days and hours for live company-wide meetings and practice asynchronous modes of sharing and collaborating as much possible.

EventMobi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment.

If you are interested in seeing EventMobi in action, check out some of the videos below. If you are really keen, sign up for one of our upcoming webinars to learn more about our software and virtual event solution:

• EventMobi Product Tour
• The Experience Manager Platform
• “The Nature of Events” – a fun video showcasing the EventMobi Team
• Top brands and organizations from around the world have used EventMobi’s event app technology to create incredible event experiences – hear directly from our customers.

• Meet and hear from a few Mobiers here: Kate from our Events team. Phil and Wayne from our Customer Experience team

** No Recruiters Please.