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Director, Digital Experience Product Strategy

Job title: Director, Digital Experience Product Strategy

Company: Manulife

Job description: Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you.

Job Description

The Director, Digital Experience Product Strategy builds and manages the product roadmaps that support our sales support and marketing initiatives. This role works closely with business stakeholders to set strategy, produce preliminary design concepts, and then partner with marketing managers and internal/external design & development teams to implement and iterate them. The Director, Digital Experience initiates and prioritizes projects, and manages the go-to-market plans and release schedules for our Market Intelligence platform, new website and other key marketing initiatives.


Develop, manage, and iterate a product roadmap in support of organizational goals

Initiate and prioritize projects with development teams, assist in determining the best technical implementation methods, track product development, and develop product launch plans

Own the product strategy developed in conjunction with business stakeholders

Excellent communication and leadership skills

Able to forge successful relationships across the organizational matrix, present to senior executives, and advocate for product success. This role will be required to organize and motivate groups of individuals in order to achieve program success.

Develop integrated go-to-market plans with marketing managers and campaign teams

Champion user-centric design, leveraging user feedback from various channels, competitive analysis, and technology trends to facilitate building advisor-centric products

Collaborate with cross-functional teams for every stage of product development


Qualified candidates will have strong experience overseeing the development, implementation, and performance of mobile/digital products with a comprehensive understanding of user experience, development operations, agile and waterfall product management, and enterprise content management

Ability to create and execute on a digital product vision, strategy, and roadmap, consistent with business objectives

Ability to foster and maintain internal and external business relationships

Ability to manage key performance indicators (KPI’s) and leverage reporting data to provide insight to the business and make strategic business recommendations

Exceptional communication and presentation skills

Ability to conduct user/design research or work closely with design researchers

Ability to understand and navigate the challenges inherent in a larger organization while staying productive, creative, and engaged

Experience using agile, waterfall and hybrid approaches to develop products

Experience steering cross functional individuals with diverse backgrounds toward a common goal

Job Requirements:

10+ experience overseeing the development, implementation, and performance of mobile/digital products

Bachelor’s degree

Decision Authorities:

Drive product roadmap based on stakeholder input, user data and marketing strategy

Manage development and delivery resources and budget

Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today.

About Manulife

About Manulife Manulife Financial Corporation is a leading international financial services provider that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and our global wealth and asset management segment, Manulife Investment Management, serves individuals, institutions and retirement plan members worldwide. At the end of 2020, we had more than 37,000 employees, over 118,000 agents, and thousands of distribution partners, serving over 30 million customers. As of March 31, 2021, we had CAD$1.3 trillion (US$1.0 trillion) in assets under management and administration, and in the previous 12 months we made $31.3 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 155 years. We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .

Expected salary:

Location: Toronto, ON

Job date: Wed, 25 Aug 2021 06:49:19 GMT

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