Job title: Director, Digital Insights & Analytics

Company: Kantar

Job description: We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

To start a career that is out of the ordinary, please apply…

Job Details

Job Details

Title: Director, Digital Insights & Analytics

Location: Toronto or NYC

Who We Are:

Kantar’s Digital Analytics (Dx) team is a research, strategy, and measurement consulting group within Kantar focused on leveraging digital datasets, including digital marketing performance data, social listening, search behaviors, ecommerce data, and more. Our team combines expertise in digital marketing strategy, data storytelling & visualization, and data science & advanced modeling.

Our role is to help brands understand the shifting digital landscape, including what they can learn about their customers there and how to optimize their digital marketing strategies and activations with advanced analytics.

The Digital Analytics (Dx) was formed from Kantar’s acquisition of Mavens of London, a boutique digital consultancy which joined Kantar in early 2020 to expand the firm’s digital analytics & research expertise. Since joining Kantar, we now co-deliver alongside Kantar’s experts in other research practices, adding novel digital analytics approaches to broader, multi-disciplinary projects.

The Opportunity:

Directors are responsible for the design and leadership of analytics programs across our portfolio of digital research, measurement, and optimization solutions. They are responsible for managing senior client relationships, working with globally recognized brands to understand their business and marketing challenges, and designing digital analytics and research-led solutions that address those requirements.

Directors manage teams of consultants, ensuring a high standard of delivery with outputs that meet and exceed client expectations and operational targets. There will also be an internal team-development side of the role, including line management of both junior and management staff, helping to innovate, define, and communicate our key offers/capabilities, and leading consultative business development initiatives alongside Kantar client leads.

The role is part of the leadership group for a growing, high performance team of about 20, guiding our digital analytics business from Kantar’s NYC and Toronto offices. (While orbiting primarily around those two offices, our day-to-day work is a flexible hybrid of in-office working and work-from-home based on your preferences and occasional client & team requirements.)

Key Responsibilities Include:

Leading a team through rigorous and creative analysis of quantitative and qualitative digital data, including digital marketing analytics (Google Analytics, paid social platforms, Shopify), social listening,, search behaviors, custom gathered verbatims (e.g. posts/reviews from Yelp, Amazon, Reddit, etc.), and more.

Research plan design and management of research, strategy, and optimization projects to a high standard and quality of execution.

Line management of junior and management staff, guiding their development of hard and soft skills, their annual objectives, and their career development goals.

Identifying and addressing staff training needs, and facilitating the development of training programs and resource time to develop critical skills.

Management of senior client relationships, up to the VP/CMO level, including communication of requirements, our role within a broader strategy for the client stakeholder, gathering feedback about the partnership, establishing connections with other relevant Kantar experts, and building overall rapport.

Supporting directors in larger business development initiatives and taking point on smaller project-level business development.

About You

You will have deep technical knowledge of digital marketing channels, and associated tools and data sets, with demonstrable experience working in a rigorous, data-driven environment. You will be an established manager (roughly 6-10 years experience, as a guideline), with experience of analytical techniques and market research methodologies, comfortable in both managing junior staff in delivering projects and pitching in to help where required. You will also have a demonstrated passion and enthusiasm for data analysis and marketing strategy.

You must have some experience directly managing client relationships, in addition to an enthusiasm for creative problem solving and storytelling with data (including data visualization).

You will be able to craft unique insights from the synthesis and analysis of data. Fluency in English is mandatory, with fluency in other common languages considered an advantage due to our global work.

Valuable (i.e. not required, but helpful) technical skills include:

Digital marketing & website analytics tools (Google Analytics, Adobe Analytics, Sprinklr, Facebook for Business, Twitter Ads, Google Ads, etc.)

Social listening tools (Brandwatch, Synthesio, Netbase, Sprinklr, etc.)

Search analysis tools (Google Keyword Planner, Google Trends, SEMRush, etc.)

Other digital analytics tools (Quid, NewsWhip, Global Web Index, etc.)

Text analytics (Ngrams, NLTK, LDA, Relative Insight, etc.)

Data visualization & dashboard tools (Google Data Studio, Tableau, PowerBI, Datorama, Qlik, DOMO, Looker, etc.)

Impeccable slide design skills (PowerPoint, Google Slides)

Advanced spreadsheet skills (Excel, Google Sheets)

Analytics languages (Python, R, SQL)

Machine learning & modeling tools (SciKit-Learn, XGBoost, TensorFlow, Dataiku, etc.)

At Kantar, we value those with intellectual curiosity, a pioneering mind-set, and an undaunted attitude, who want to make a genuine difference to our clients and the way things are done. It’s mostly about being clever and knowing stuff. It’s about researching things, about getting and playing with data, about drawing conclusions, and about being creative in your approach. And finally, it’s about pulling all of that together to help design revolutionary approaches to problems, and game winning strategies.

Benefits

We provide a comprehensive, highly competitive benefits package, including

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with matching
• Tuition Reimbursement, Commuter benefits
• Unlimited PTO

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.

The salary range for this role in New York is $96,900 – $161,600. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.

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Location Toronto, Bloor St EastCanada

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

Expected salary: $96900 per year

Location: Toronto, ON

Job date: Sat, 13 Aug 2022 07:02:09 GMT

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