Company: FairSquare

Location: Orlando, FL

Expected salary: $130000 – 200000 per year

Job date: Tue, 07 Oct 2025 22:31:22 GMT

Job description:

Job Description: Growth Marketing Lead at FairSquare

Overview:

FairSquare is seeking a dynamic and strategic Growth Marketing Lead to shape and drive our marketing channels. This pivotal role will focus on direct mail, paid media, digital platforms, and cross-channel strategies, ensuring our brand engages effectively with our audience.

Key Responsibilities:

• Channel Strategy Development: Design, implement, and oversee comprehensive marketing strategies across direct mail, paid media, digital platforms, and cross-channel initiatives, aligning with FairSquare’s growth objectives.

• Integrated Campaign Leadership: Take the lead on fully integrated marketing campaigns, coordinating efforts across various channels to create a cohesive brand message and drive customer engagement.

• Digital Campaign Management: Launch, optimize, and scale digital marketing campaigns across paid, owned, and earned media, utilizing data-driven insights to enhance performance and ROI.

• Performance Analysis: Utilize analytics tools to track campaign performance, identify trends, and make data-informed decisions to maximize effectiveness and adapt strategies as needed.

• Collaboration: Work closely with cross-functional teams, including content, design, and sales, to ensure alignment and support for growth initiatives.

• Market Research: Conduct market analysis and stay up-to-date with industry trends to identify new growth opportunities and refine existing strategies.

Qualifications:

• Proven experience in growth marketing with a strong focus on direct mail, digital, and cross-channel marketing.
• Solid understanding of digital marketing tools and platforms, including Google Ads, social media, SEO, and email marketing.
• Exceptional analytical skills with the ability to interpret data and drive actionable insights.
• Strong project management skills, capable of handling multiple campaigns simultaneously while meeting deadlines.
• Excellent communication and interpersonal skills, with a collaborative mindset.

Why Join Us:

At FairSquare, you will be at the forefront of shaping our marketing strategy, working with a passionate team dedicated to our growth journey. We value creativity, innovation, and a commitment to excellence. If you are ready to take on a leadership role in driving impactful marketing campaigns, we want to hear from you!