Company: FairSquare

Location: Orlando, FL

Expected salary: $130000 – 200000 per year

Job date: Tue, 07 Oct 2025 22:37:27 GMT

Job description:

Job Title: Growth Marketing Lead

Job Description:

FairSquare is seeking a dynamic and strategic Growth Marketing Lead to shape and drive our marketing channels with a strong emphasis on direct mail, paid media, digital, and cross-channel marketing. In this pivotal role, you will spearhead fully integrated campaigns that elevate our brand presence and engagement.

Key Responsibilities:

• Channel Strategy Development: Design and implement comprehensive marketing strategies focused on direct mail, paid media, and digital channels to accelerate growth and brand awareness.

• Campaign Leadership: Take the lead on executing fully integrated marketing campaigns that span across various channels. Collaborate with cross-functional teams to ensure seamless execution.

• Digital Marketing Optimization: Launch, optimize, and scale digital marketing campaigns across paid, owned, and earned media. Utilize a data-driven approach to refine targeting, messaging, and channel strategies for maximum impact.

• Performance Analysis: Monitor, analyze, and report on campaign performance metrics, making informed adjustments to enhance effectiveness and achieve KPIs.

• Cross-Channel Coordination: Foster collaboration among marketing teams to create cohesive brand messaging and maximize reach across all platforms.

• Innovation and Trends: Stay ahead of industry trends, best practices, and emerging technologies in marketing to continuously improve and innovate our approach.

Qualifications:

• Proven experience in growth marketing, with a strong background in direct mail, paid media, and digital marketing.
• Proficiency in campaign management tools and analytics platforms.
• Demonstrated ability to lead integrated marketing campaigns and work collaboratively within teams.
• Strong analytical skills with a focus on data-driven decision-making.
• Excellent communication skills and a creative mindset.

Join us at FairSquare to drive impactful growth and redefine how we connect with our audience through innovative and integrated marketing approaches!