Company: FairSquare

Location: Orlando, FL

Expected salary: $130000 – 200000 per year

Job date: Tue, 07 Oct 2025 22:31:08 GMT

Job description:

Job Title: Growth Marketing Lead

Job Description:

We are seeking a dynamic and innovative Growth Marketing Lead to shape and lead FairSquare’s growth marketing channels. This role will focus on developing and executing strategies across direct mail, paid media, digital platforms, and cross-channel initiatives. You will be responsible for driving fully integrated campaigns that capture the essence of our brand and engage our audience effectively.

Key Responsibilities:

• Channel Strategy Development: Create and implement comprehensive marketing strategies that encompass direct mail, paid media, digital advertising, and cross-channel marketing to foster growth and engagement.

• Campaign Leadership: Take the helm in designing, launching, and optimizing fully integrated marketing campaigns that drive measurable results. Collaborate with cross-functional teams to ensure alignment with overall business objectives.

• Digital Marketing Management: Lead the optimization and scaling of digital marketing campaigns across paid, owned, and earned media channels. This includes monitoring performance metrics, analyzing data, and adjusting strategies accordingly to maximize ROI.

• Performance Analysis: Utilize data-driven insights to evaluate campaign effectiveness and identify growth opportunities. Develop regular reporting to assess key performance indicators and present findings to stakeholders.

• Vendor and Partnership Collaboration: Work closely with external vendors and partners to enhance marketing efforts and explore new avenues for growth.

• Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources across channels for maximum impact.

Qualifications:

• Proven experience in growth marketing, with a strong emphasis on direct mail, paid media, and digital marketing strategies.
• Familiarity with multi-channel marketing concepts and the ability to integrate various channels seamlessly.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and project management skills, adept at working collaboratively in a fast-paced environment.
• Creative mindset with a passion for innovation and staying ahead of industry trends.

Join us at FairSquare and be a key player in driving our growth and expanding our reach. If you’re excited about building effective marketing channels and leading impactful campaigns, we want to hear from you!