Company: FairSquare

Location: Orlando, FL

Expected salary: $130000 – 200000 per year

Job date: Tue, 07 Oct 2025 22:15:15 GMT

Job description:

Job Title: Growth Marketing Manager

Job Description:

FairSquare is seeking a dynamic Growth Marketing Manager to shape and lead our marketing channels with a strong emphasis on direct mail, paid media, digital, and cross-channel strategies. In this pivotal role, you will spearhead the development and execution of fully integrated campaigns designed to elevate brand awareness, drive engagement, and accelerate growth.

Key Responsibilities:

• Channel Strategy Development: Design and implement comprehensive marketing strategies across direct mail, paid media, and digital platforms to drive customer acquisition and retention.

• Integrated Campaign Leadership: Take the lead on crafting fully integrated marketing campaigns that effectively utilize paid, owned, and earned media channels, ensuring a seamless customer journey.

• Digital Marketing Execution: Launch, optimize, and scale digital marketing campaigns across various platforms, including social media, search engines, email marketing, and display advertising.

• Performance Analysis: Utilize data-driven insights to monitor campaign performance, optimize strategies, and report on key metrics to stakeholders, ensuring continuous improvement and effectiveness.

• Cross-Functional Collaboration: Work closely with creative, sales, and product teams to align marketing efforts with company objectives and leverage insights for campaign development.

• Market Research & Trends: Stay up-to-date on industry trends and competitive landscape to proactively identify opportunities and challenges in the market.

Qualifications:

• Proven experience in growth marketing, with a focus on direct mail and digital channels.
• Strong understanding of integrated marketing strategies and performance metrics.
• Exceptional analytical skills and a data-driven mindset.
• Excellent communication and collaboration abilities.
• Experience with marketing automation tools and analytics platforms.

Join FairSquare and play a crucial role in transforming our marketing landscape, driving innovative strategies, and fostering our growth journey!