Job title: Director Integrated Marketing, Digital & Graphic Design

Company: McCain Foods

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Position Title: Director Integrated Marketing, Digital & Graphic Design

Position Type: Regular – Full-Time ​

Position Location: Toronto HQ

Grade: Grade 07

Requisition ID: 13630

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McCain Foods is seeking a Director of Media, Digital & Design to join our growing team!

Position Summary

We’re in the midst of an exciting next stage of transformation and significant growth at McCain Foods in North America. We are seeking experienced, energized, and agile marketers to play critical roles in helping us reach our ambitious goals, by transforming how we go to market and disrupting our approach to better serve our customers & consumers across North America.

The Director of Media, Digital & Design is one of those critical roles that will provide leadership & guidance, setting data based strategies, that will maximize our investment and optimize our integrated media plans, while providing category-leading online experiences and ensuring our internal design team continues to evolve by increasingly adding value to the organization.

In this newly created role, you will report to and partner with our VP of Innovation + Insights, as a key member of the department’s leadership team. In addition, you’ll serve as a valued partner and subject matter expert, to the broader North American McCain marketing community.

You’ll be responsible for setting the strategy and ensuring the optimization of our paid, owned and earned channels, with the goal of generating and capturing greater demand by improving our overall funnel performance.

Utilizing your proven marketing skills, with a consumer-first focus, this role will effectively lead an experienced & specialized team, collaborate and consult with the Category Brand Marketing & Customer Marketing teams, leverage our expert IT department and best-in-class media agencies – all while overseeing the management of multiple high-profile projects.

Scope of the Role

Develop integrated marketing strategies to capture & convert the growing demand for our craveable products

Support and deliver against the overall brand & marketing strategies, across all media channels

Set clear KPIs and define measures of success, reporting on results and providing recommendations for continuous improvement, including test & learns

Monitor the shifting consumer media habits & preferences, market trends, our competitive landscape, and customer feedback, to uncover insights that inform the increase effectiveness of our efforts & long term direction

Support McCain’s transformation into a data and insights driven marketing organization, by developing close collaborative relationships with enabling partners across the organization

Build organizational rigor, foster a collaborative working environment, and model a positive culture for your team and across the company

What you’ll be bringing to the team

You are a top notch communicator with the ability to influence stakeholders at all levels

Proven leadership skills in your ability to recruit, mentor, coach and develop employees

Exceptional eye for detail, great problem solving and decision-making skills

10+ years of experience in media, digital marketing, & web channel management where you’ve delivered results that drive the overall business performance

A belief that data is gold, you are adept at analyzing results, mining for insights, and creating action plans to deliver action plans and ongoing improvements

Strong understanding of the North American media landscape, digital marketing, creative development and ecomm, with demonstrated funnel optimization experience

Strategic thinker, with a curious and creative mindset that values continuous improvement

Excellent project management skills and ability to juggle multiple projects & deadlines, fostering teamwork, open communication and intentional collaboration

Why McCain?

There are many benefits to working at McCain Foods – and not just our benefits package. We understand that our people do their best work when they feel supported and encouraged, and so we’ve built our culture on a foundation of entrepreneurship and collaboration.

We also value and invest in programs that promote work-life balance, employee well-being, corporate social responsibility, and community building. We aspire not only to do excellent work, but to make a positive impact on our customers and consumers, our people, and the communities where we live and work.

The health and safety of McCain employees and their families has been our number one priority since the start of the COVID-19 pandemic. Supported by science, and in line with our culture and values, we believe that being vaccinated is the most effective way to protect each other, our families, our customers, and our communities. It is therefore a requirement that the successful candidate for this role be fully vaccinated and have completed the mandatory incubation period prior to the candidate’s start date with McCain, subject to reasonable accommodations if you are unable to be vaccinated for protected grounds under applicable human rights legislation (e.g. medical or religious reasons).

McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.

Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the

Job Family: Marketing
Division: NA Potato
Department: ​NA Innovation and Insights ​
Location(s): CA – Canada : Ontario : Toronto

Company: McCain Foods USA, Inc.

Expected salary:

Location: Toronto, ON

Job date: Wed, 16 Feb 2022 05:45:44 GMT

Apply for the job now!