Company: Equifax
Job description: Job Summary:
The Director – Marketing Operations will play a pivotal role in executing and managing key marketing operations activities as well as the business processes and metrics of the MarTech stack deployed applications and tools. This includes leveraging best practice approaches to develop end to end processes, templates, metrics, measures supporting all go to market, demand generation and advertising initiatives.
This key role reports into Chief Marketing Officer and and will work closely with Product Marketing, Marketing Communications, Content and Social Strategy, Sales and cross functional teams to execute on tactics to measure and deliver on business objectives.
Who is Equifax?
At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence.
We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.
The Perks of being an Equifax Employee?
We offer excellent compensation packages with market competitive pay, comprehensive healthcare packages, schedule flexibility, work from home opportunities, paid time off, and organizational growth potential.
Grow at your own pace through online courses at Learning @ Equifax.
What You’ll Do:
Lead a team responsible for developing and executing online marketing initiatives to drive revenue and profitability, acquire new customers, strengthen retention rates and grow customer lifetime value, all while improving the overall customer experience through our digital channels.
Manage the redesign and growth of the Canadian B2B digital presence by implementing digital marketing strategies to support lead acquisition and brand awareness objectives across the business to include various digital channels such as website, email, online ads, SEM/SEO (search marketing), video, Social and Mobile.
Ensure the integration of Equifax Canada’s Marketing Automation tools (Pardot/Salesforce) to our digital marketing tactics to gain insights on the modern B2B buyer.
Partner with Content, Product and Communications Managers, other business units, and content owners to identify opportunities and implement solutions that drive usage, streamline processes, and facilitate communications, ultimately developing goals and strategies for the future content growth.
Review and analyze feedback and site metrics, campaign performance, third party supplier/partner management on a monthly basis, taking action where appropriate to drive usage/engagement (ROI), enhance content, and operational effectiveness
Qualifications :
4-6+ years of business experience, optimally with a mix of consulting and corporate experience in Marketing and/or Strategy;Undergraduate degree required and 3+ years Marketing Operations leadership position
Experience, implementing and delivering marketing operations strategies & initiatives and tracking and influencing growth initiative and marketing metrics
Experience leading and executing strategic and/or marketing projects while working across multiple stakeholder groups
Experience supporting the development and coordination of Marketing campaigns, materials and activities etc. and experience in measuring and reporting on marketing investments in a B2B environment.
Solid understanding of solution needs and influencing product, sales and other stakeholders
Extra Points for any of the Following:
Bilingual
Success Attributes of an Equifax employee; does this describe you?
Accountability
Curiosity
Collaboration
Think and act differently
Trust
Ownership
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If this sounds like somewhere you want to work, don’t delay, apply today – we’re looking for you!
Primary Location: CAN-Toronto-5700 Yonge
Function: Function – Marketing
Schedule: Full time
Expected salary:
Location: Toronto, ON
Job date: Sat, 05 Jun 2021 03:57:25 GMT
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