Company: KPMG

Location: Toronto, ON

Expected salary:

Job date: Thu, 24 Jul 2025 23:44:00 GMT

Job description: Job Description:OverviewAt KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.We’re seeking a marketing professional with bold ideas, a collaborative mindset, and strategic skills to redefine how Tax and Legal make their mark in the marketplace. Reporting directly to the Chief Marketing Officer (CMO), the Director, National Tax & Legal Marketing, is responsible for designing and executing a national marketing plan that sparks growth, enhances client relationships, and elevates brand prestige in one of our firm’s most dynamic areas. This is a high-impact leadership role blending creativity, strategy, and execution. The successful incumbent will be a collaborative, visionary leader who drives inclusivity, embraces diverse perspectives, and partners with Tax and Legal teams to turn business goals into impactful marketing initiatives.*This position will require frequent in-person attendance in our Toronto office*
What you will doStrategic Leadership

• Shape the vision and direction of Tax & Legal marketing nationally, aligning with the firm’s strategy and growth agenda.
• Serve as the trusted marketing advisor to the Tax and Legal leadership team, providing counsel and insight to inform go-to-market decisions.
• Championing a culture of innovation—push boundaries, challenge assumptions, and ignites ideas that stand out.
• Inspire, mentor, and lead a team, fostering creativity, ownership, and agility.

Marketing Strategy & Execution

• Translate business goals into data-driven, insight-led marketing strategies that raise the brand and deliver results.
• Design and execute integrated campaigns—balancing creativity and performance across digital platforms, content, sponsorships, events, thought leadership, and account-based marketing.
• Develop marketing programs that build visibility and trust with buyers of tax and legal services across Canada.
• Own the end-to-end marketing plan: manage budgets, channels, execution, optimization, and ROI measurement.
• Lead with a digital-first mindset—emphasizing reach, relevance, and measurable impact.
• Collaborate with internal and external partners to deliver best-in-class creative and campaigns.
• Maintain brand integrity across all touchpoints while finding inventive ways to make the brand resonate with a wider audience.

What you bring to the role

• A marketing professional with 10+ years of experience building and executing strategies that drive both brand equity and business results—professional services experience is a strong asset.
• Demonstrated ability to think both strategically and creatively, with the confidence and skill to influence senior stakeholders and lead organizational transformation initiatives.
• Proven ability to craft compelling brand narratives through storytelling and drive innovation in brand building, digital engagement, and demand generation.
• Demonstrated success as a collaborator and coach, with a track record of fostering high performance in fast-paced, high-expectation environments.
• Skilled in integrated marketing, focused on action and experimentation.
• Comfortable navigating complexity, ambiguity, and competing priorities while maintaining focus on impact.

Providing you with the support you need to be at your bestOur Values, The KPMG WayIntegrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what mattersKPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.Adjustments and accommodations throughout the recruitment processAt KPMG, we are committed to fostering an inclusive recruitment process where all candidates can be themselves and excel. We aim to provide a positive experience and are prepared to offer adjustments or accommodations to help you perform at your best. Adjustments (informal requests), such as extra preparation time or the option for micro breaks during interviews, and accommodations (formal requests), such as accessible communication supports or technology aids, are tailored to individual needs and role requirements. You will have an opportunity to request an adjustment or accommodation at any point throughout the recruitment process. If you require support, please contact KPMG’s Employee Relations Service team by calling 1-888-466-4778.

Job Summary: Director, National Tax & Legal Marketing at KPMG

Overview:
KPMG seeks a dynamic marketing professional to lead its Tax and Legal marketing initiatives. Reporting to the Chief Marketing Officer (CMO), this role involves creating and executing a national marketing strategy aimed at growth, enhancing client relationships, and boosting brand prestige. The successful candidate will embody a collaborative, inclusive leadership style and work closely with Tax and Legal teams.

Key Responsibilities:

• Strategic Leadership:

  • Define and align the vision for Tax & Legal marketing with the firm’s strategy.
  • Serve as a trusted advisor to Tax and Legal leadership, offering insights for market strategies.
  • Foster a culture of innovation and inspire the marketing team.

• Marketing Strategy & Execution:

  • Develop data-driven marketing strategies that enhance brand visibility.
  • Create integrated campaigns across various channels.
  • Manage budgets, execution, optimization, and ROI measurement.

Qualifications:

• 10+ years of marketing experience, preferably in professional services.
• Strategic, creative thinker with the ability to influence stakeholders.
• Proven track record in brand storytelling and digital engagement.
• Strong collaborator and coach, capable of leading in high-pressure environments.
• Experienced in integrated marketing with a focus on results.

Values:
KPMG emphasizes integrity, excellence, courage, teamwork, and commitment to diversity and inclusivity in the workplace.

Inclusivity Commitment:
KPMG supports an inclusive recruitment process and provides accommodations to ensure all candidates can perform at their best. Adjustments can be requested at any point during the recruitment process.

Location:
This role requires regular in-person attendance at the Toronto office.