Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Sat, 19 Apr 2025 04:09:54 GMT

Job description: Job SummaryJob DescriptionWhat is the opportunity?The RBC Direct Investing Marketing team is seeking an innovative, bold thinking, results driven Director of Acquisition & Growth Marketing, to lead the development and execution of its Direct Investing customer acquisition strategy, driving scalable growth and retention. The ideal candidate is passionate about driving maximum profitable acquisition and is an investing enthusiast.The Director is a dynamic marketing leader, who is data obsessed and constantly looks for new growth opportunities, leaving no rock unturned. This innovative, bold thinker lives at the intersection of creativity and performance, and is not afraid to challenge the status quote.What will you do?

• Lead, develop and drive a growth marketing strategy to deliver profitable acquisition, platform adoption/engagement, growth and retention, leveraging data and insights, and spanning across paid media, organic and owned channels
• Oversee the creation of high impact growth marketing campaigns, and optimization of paid media investments through testing and data driven insights
• Lead the creation of disciplined KPI and ROI establishment, measurement and analyses to enable strategic conversations, fuel insights and validate marketing plans
• Identify gaps in complex processes and opportunities for growth within the overall strategy and share creative solutions and suggestions for growth marketing improvements / testing
• Act as a subject matter expert who demonstrates a deep understanding of the self-directed investing space and related product offerings, their context within RBC’s business ecosystem and has the ability to translate the value proposition into client-centric messaging
• Be a subject matter expert on macro, category and consumer trends, which you will leverage to inform the growth marketing strategy and approach, sparking the development of innovative acquisition / engagement opportunities and testing
• Navigate complexity through working collaboratively with key stakeholders across management levels including internal and external partners from ideation, strategy development and execution to deliver superior outcomes
• Lead and inspire a high performing team fostering a culture with a growth mindset, passion for creativity / continuous / bold thinking, experimentation, solution orientation and intrinsic curiosity

What do you need to succeed?Must-have

• 10+ years of integrated growth marketing experience with a strong background in financial services or start up, and with a personal passion for investing.
• Proven success and expertise in driving profitable data driven acquisition, exceeding business targets. An expert across all marketing disciplines, with depth of experience in digital, mobile, social, and CRM.
• Proven ability to work in a collaborative, supportive way across multiple cross-functional teams and a matrix organization while being a change-agent who can adapt and thrive with a rapidly evolving category, as well as an ambiguous, agile and changing environment
• Proven ability to influence, work across and inspire greatness in a highly complex organization, including at all levels of management. Demonstrated track record of client focus and strategic thinking (“why” in addition to ”what”)
• Strong leadership, exceptional storytelling, excellent communication and interpersonal skills with a passion for innovation and challenging status quo with an emphasis on stakeholder management and obtaining buy in from various teams and seniority levels through influence, partnering and collaboration

Nice-to-have

• MBA and/or investment related credentials
• Active self-directed investor
• Opportunities to do challenging work

What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team

Job Skills Brand Management, Brand Marketing, Business Oriented, Cross-Channel Marketing, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product ServicesAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: HUMAN RESOURCES & BMCCJob Type: RegularPay Type: SalariedPosted Date: 2025-04-17Application Deadline: 2025-05-01Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

The RBC Direct Investing Marketing team is looking for a Director of Acquisition & Growth Marketing to develop and execute a customer acquisition strategy. The ideal candidate will have a strong background in financial services, be data-driven, and have a passion for investing. Responsibilities include leading growth marketing strategies, overseeing campaigns, establishing KPIs and ROI measurements, and collaborating with key stakeholders. The successful candidate will have 10+ years of integrated growth marketing experience, strong leadership skills, and the ability to work collaboratively in a matrix organization. The role offers competitive compensation, opportunities for professional development, and a supportive work environment. RBC is committed to creating an inclusive workplace that values diversity and equal opportunities for all employees.