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Director of Digital Products, Sportsnet

Job title: Director of Digital Products, Sportsnet

Company: Rogers Communications

Job description: Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at .

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Are you up for the challenge and the fun? If so, consider the following opportunity!

We’re looking for a Director of Digital Products for Sportsnet!

Rogers Sports & Media (RSM) has embarked on a journey of digital transformation. Key to this journey is a reimagination of what watching, listening to and experiencing sports and live events is all about. We want to ignite fandom, create community, and deliver the best sports viewing experience on the planet.

This role owns overall responsibility for our extensive digital ecosystem, including all Sportsnet websites, apps, subscriber platforms, audio products for all digital and Internet-based platforms. Reporting to the Head of Digital Products, this role is responsible for crafting the strategy for the premier digital sports experience in the world and leading the Sportsnet product team through unlocking user value, ruthless prioritization, road-mapping and the end-to-end lifecycle management of all of the Sportsnet digital products. They will ensure that our digital product priorities are met by forging strong working relationships with internal stakeholders (e.g. technology, product design, editorial, creative, marketing, sales) as well as external partners.

What you will do…

Product Management and Leadership

  • Own and drive the product strategy and roadmap for the Sportsnet digital ecosystem, including mobile apps, websites, streaming platforms and emerging technology; drive our digital offerings through conception, planning, development, release, early adoption, enhancement and market penetration
  • Advocate for the sports fan from die-hard to casual. You are the voice of our user within the organization and advocate for creating digital experiences that maximize user value
  • Serve as internal product expert on Video, Audio and Written products and experiences including websites, apps, IPTV products, OTT/DTC products and any future digital product offerings
  • Lead the product development lifecycle and create wildly engaging and immersive digital experiences that are scalable, stable and grow user engagement around our content and brand
  • Closely monitor market trends, consumer behaviour and competitor activities in the leading space
  • Rigorously use product analytics to uncover insights that drive product adoption and evolution
  • Identify market opportunities that protect and extend RSM’s unique competitive differentiators and provide recommendations and plans to constantly improve the digital experience.
  • Broker efficient decision making and product prioritization by weighing competing interests and balancing user value, business need and technical complexity.
  • Oversee key digital, strategic partnerships to ensure that we are unlocking new capabilities, delivering maximum value and holding each other accountable


  • Sit on the Sportsnet SLT and partner with business, content and sales leadership to grow our audience and drive monetization opportunities.
  • Work cross-functionally with technology, business development, sales, distribution, marketing and content teams across RSM and the broader Rogers community to create alignment and forward motion
  • Work closely with senior leadership providing recommendations, action plans and status
  • Unblock product teams and break ties when product decisions are needed

Team Building

  • Lead by example with integrity, accountability and empathy
  • Commit to providing timely, honest, specific and actionable feedback
  • Coach, nurture and bring out the best in the Sportsnet product team
  • Recruit and retain the talent to form the next generation of leaders at RSM

Who you are…

  • You believe that the best digital products solve real user problems
  • You believe in the craft of digital product development and the balance between outlandish vision and attention to detail
  • You place a heavy weight on the value of learning – both what you can teach others and what you can learn from them
  • From strategy to shipping product, you’ve been around the block and you know what it takes to get real things into the world, from apps to streaming platforms
  • You are a curious, entrepreneurial, ambitious & innovative leader with a deep understanding of media and technology
  • You believe that progress sometimes outweighs perfection and can get things done in a complex, matrix organization
  • You are deeply passionate about digital trends, emerging technologies and innovative user experiences

Here’s what you can expect in return…

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career
  • A team rooted in trust, honesty and empathy that wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how”
  • Flexibility to work from home even after the pandemic ends
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.)
  • As we grow our team, the well-being of our team members, including those in the recruitment process, remains our top priority. We ensure you can do your best work at the office or at home.
  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently
  • Not from Toronto? No problem! Rogers invites candidates to apply no matter where you are located

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the .

Schedule: Full time

Shift: Day

Length of Contract: Not Applicable (Regular Position)

Work Location: 1 Mount Pleasant (083), Toronto, ON

Travel Requirements: Up to 10%

Posting Category/Function: Digital & Program Management

Requisition ID: 247144

Posting Notes: Media

Expected salary:

Location: Toronto, ON

Job date: Sat, 28 Aug 2021 22:51:09 GMT

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