Company: G Adventures

Location: Toronto, ON

Expected salary:

Job date: Fri, 04 Apr 2025 06:08:42 GMT

Job description: About UsG Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story — and we’d love for you to be a part of it.Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.If all that sounds like your kind of thing, well, we can’t wait for you to join us.About the Role:The Digital Marketing & E-commerce team is on the hunt for a Director of Lifecycle Marketing (CRM). In this newly created role, we’re seeking a CRM leader to guide strategy & creative to acquire, nurture, convert and retain travellers through each step of our customer journey.You will lead a team, and work closely with other departments to bring multi-channel programs to life across email, mobile app notifications, SMS, and direct mail.What you’ll be doing:Lead and mentor a team of Marketing Automation lifecycle marketersOwn B2C/B2B database and contact strategyBuild category-leading marketing programs for consumers and travel agentsDevelop and optimize dreaming / researching content for newsletters and travel destination nurture programsBuild compelling programs to foster loyalty, and drive repeat purchaseLead and optimize our VIP programLead the strategy for salesforce marketing cloud implementationOwn lead scoring models, customer segmentation to optimize campaign performanceSupport Regional Marketing Teams and their lead generation programs with onboarding programs for new leadsPartner with the Product Manager, Mobile on app notification programsWork closely with the Product Manager, Customers Systems to optimize post-booking and upsell communicationsMaintain data quality across our B2C/B2B database with the support of our Data Team, Salesforce TeamDesired Skills & Experience:College or university degree in business, marketing, travel and tourism or a related field8+ years of experience managing customer lifecycle programs on either the client or agency side5+ years experience leading a teamDemonstrated experience running programs across the entire customer journey: acquisition, onboarding, nurturing, converting, driving repeat purchasesGood understanding of loyalty programsUnderstanding of CRM software (Salesforce preferred) and Marketing Automation tools (Marketo, Salesforce Marketing Cloud, etc)Demonstrated ability to work well with other internal stakeholders across departmentsA proven track record of leveraging data and analytics to drive results for customer lifecycle programsExperience with data visualization tools an asset (Looker preferred)Problem solver, ability to test and learn on your own, and stay on top of the latest trendsKnowledge of email and privacy laws ​​(CAN-SPAM, CASL, GDPR, CCPA, etc.), compliance an assetKnowledge of Salesforce Marketing Cloud preferredWhat do we offer you?Competitive salary commensurate with the roleCompetitive benefits packageBirthday day offVacation time for you to rechargeEnhanced Parental LeaveLearning and growth opportunitiesEmployee Resource Groups*Applicable based on location*G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.

G Adventures is a well-established adventure travel company that aims to change lives through travel by forming meaningful relationships with local communities. They are currently seeking a Director of Lifecycle Marketing to lead and mentor a team in creating innovative marketing programs to acquire, nurture, convert, and retain travelers. The ideal candidate will have experience in customer lifecycle programs, team management, and knowledge of CRM software and marketing automation tools. Competitive salary, benefits, and opportunities for growth are offered to employees. G Adventures is an equal opportunity employer dedicated to creating a diverse and inclusive work environment.