Company: Sleep Country

Location: Toronto, ON

Expected salary:

Job date: Sat, 05 Oct 2024 23:30:13 GMT

Job description: Company DescriptionAt Silk & Snow, we create products that turn your house into a home. We help bring affordable luxury to our customers every day by providing them with meticulously crafted and manufactured sleep products that elevate your personal sanctuaries and give you the rest you deserve.We make every decision by following three principles. We always use better materials, ensure that every product is thoughtfully manufactured, and above all, ensure transparency in everything we do. We’re proud of our products, and we want to give our customers the confidence to know that they are purchasing better products for their family, their home and the planet.As a Director of Performance Marketing, you’ll lead SEM and digital marketing initiatives, analyze campaign data, and manage the digital marketing strategies across multiple platforms and markets, including Google Ads. This is a unique opportunity to manage one of the largest PPC accounts in Canada, working closely with a group of talented marketers. This role requires a blend of technical skills, analytics, and an entrepreneurial mindset.Job DescriptionIn this role you will:

• Design, implement, and manage Search Engine Marketing campaigns across Google and Microsoft Ads, including Paid Search, Performance Max, Paid Shopping, YouTube, and Display campaigns
• Lead SEO strategy that includes technical on-page optimizations and content-driven approaches to boost organic traffic
• Continuously monitor and optimize campaigns, ensuring continuous improvement in acquisition cost, ROI, and overall campaign efficiency
• Support budget planning, forecasting, and collaborate closely with internal teams to help pace and manage budget
• Collaborate with external account partners and internal team members to define and execute digital strategies
• Manage and work closely with vendor partner to execute on any updates or changes required in order to maintain high level of performance

QualificationsWhat we are looking for:

• University Degree in Business, Math, Engineering or related discipline
• 5-10 years of demonstrated experience in a performance marketing role for a retail or e-commerce brand, with hands on experience in executing Google Ads.
• Proven track record of managing a digital marketing budget of at least $3m across multiple platforms for a profitable eCommerce business
• Expert understanding of digital marketing channels, best practices, Google Ads, Search Console, Google Merchant Center, Tag Manager, and SEMrush (or a similar tool)
• Highly analytical, structured thinker who can derive insights from complex data, and clearly articulate ideas into actionable items to a diverse set of stakeholders and cross functional teams
• A highly entrepreneurial mindset that has a “doer” mentality, curiosity to understand the entire business, and demonstrated ability to observe and adapt to a changing landscape of digital advertising.
• Seasoned project management skills, a strong sense of initiative, and attention to detail
• Creative thinker who can bring in new ideas and approaches and execute on these new ideas
• Willingness to work some evenings and weekends to support campaigns, and react to performance as needed

Additional InformationWhy You Should Work with Us:

• This is not just a job but a CAREER with opportunities for growth and advancement.
• Benefits after completion of the probation period.
• Employee discount program on all products.
• Free mattress and bedding items after three months.

Silk & Snow is a company that creates affordable luxury sleep products. They prioritize using high-quality materials, thoughtful manufacturing, and transparency in their products. They are looking for a Director of Performance Marketing to lead SEM and digital marketing initiatives, manage campaigns, and analyze data. The ideal candidate will have experience in performance marketing in retail or e-commerce, a strong understanding of Google Ads, and a highly analytical and structured mindset. This position offers opportunities for growth, benefits, and employee discounts.