Company: The Wonderful Company

Location: Orlando, FL

Expected salary:

Job date: Sat, 26 Apr 2025 03:00:38 GMT

Job description:

Job Title: Brand Strategy Manager for FIJI Water

Job Description:

We are seeking a dynamic and results-driven Brand Strategy Manager to enhance product availability and cultivate long-term brand loyalty for the FIJI Water brand. This role involves close collaboration with the marketing and sales planning teams to develop and implement strategies that ensure our products are readily accessible to customers and resonate with their values.

Key Responsibilities:

• Strategic Planning: Develop and execute comprehensive strategies to increase product availability across various retail channels, ensuring consistent placement and visibility.

• Cross-Functional Collaboration: Partner with marketing, sales planning, and other relevant teams to align on brand messaging, promotional activities, and market positioning.

• Financial Management: Oversee revenue generation and manage budget allocations, ensuring effective spend on field marketing costs such as listing fees, rebates, and retailer partnerships.

• Market Analysis: Conduct regular analysis of market trends, customer preferences, and competitive landscape to inform strategic decisions and enhance brand positioning.

• Performance Monitoring: Track key performance indicators (KPIs) to measure the effectiveness of strategies implemented and make data-driven recommendations for continuous improvement.

• Brand Advocacy: Foster strong relationships with retailers and stakeholders to enhance brand loyalty and reinforce the premium image of FIJI Water.

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field.
• Proven experience in brand management, product availability strategies, and budget management.
• Strong analytical skills and the ability to interpret market data.
• Excellent communication and interpersonal skills, with an ability to collaborate effectively across teams.
• Passion for the brand and a commitment to building lasting customer relationships.

Join us in promoting the premium quality and sustainability of FIJI Water, ensuring our products remain a staple in households and cherished by consumers around the globe.