Company: Holt Renfrew

Location: Toronto, ON

Expected salary:

Job date: Wed, 01 Oct 2025 04:16:25 GMT

Job description: , including brand strategy, advertising, content (social, web, email influencer/creator), PR & events, digital marketing… to use data to drive marketing decisions Knowledge of digital marketing strategies and technologies (e.g., CDP, AI-enabled…

To effectively summarize the content regarding a comprehensive marketing approach, we can break it down into key components:

Brand Strategy

• Objective: Establish a clear brand identity that resonates with target audiences and differentiates from competitors.
• Implementation: Use data insights to refine positioning and messaging.

Advertising

• Channels: Utilize a mix of digital (social media, PPC) and traditional (TV, print) advertising.
• Data-Driven: Leverage analytics to optimize ad spend and targeting, ensuring campaigns reach the right audience.

Content Marketing

• Social Media: Create engaging posts tailored for platforms like Instagram, Facebook, and LinkedIn to foster community and encourage interaction.
• Web Content: Focus on SEO-optimized articles, videos, and infographics that educate and inform, driving traffic and leads.
• Email Campaigns: Segment audiences for personalized email marketing, using A/B testing to improve open and conversion rates.
• Influencer/Creator Partnerships: Collaborate with relevant influencers to amplify brand awareness and authenticity through shared content.

PR & Events

• Public Relations: Build strong media relationships to generate positive coverage, utilizing press releases and media kits.
• Events: Organize and sponsor events (both online and offline) to connect with audiences, enhance brand visibility, and gather real-time feedback.

Digital Marketing

• Technologies: Implement tools like Customer Data Platforms (CDPs) and AI to analyze consumer behavior and preferences.
• Strategies: Employ marketing automation and predictive analytics to personalize customer interactions and optimize the sales funnel.

Data-Driven Decision Making

• Analytics & KPIs: Regularly track and analyze key performance indicators across all marketing channels to adjust strategies as needed.
• Feedback Loops: Use customer data to inform product development and marketing tactics, ensuring alignment with market trends and consumer needs.

This holistic approach ensures that every element of the marketing strategy is interconnected and supported by data, allowing for informed decisions that drive engagement and growth.