Company: EBG

Location: Orlando, FL

Expected salary:

Job date: Sat, 03 May 2025 22:44:05 GMT

Job description:

Job Description: Digital Marketing Specialist

Location: Hybrid

Overview:
We are seeking a detail-oriented Digital Marketing Specialist to join our team, where your expertise in categorization will play a critical role in driving our marketing strategies. You will be responsible for optimizing our digital campaigns, ensuring that content is effectively categorized and tailored to our target audience.

Key Responsibilities:

• Develop and manage digital marketing campaigns, focusing on categorization of content for target segments.
• Analyze performance metrics to assess the effectiveness of campaigns and make data-driven recommendations.
• Collaborate with creative teams to produce compelling and well-categorized marketing materials.
• Conduct market research to identify customer preferences and trends, aiding in the refinement of our categorization strategies.
• Maintain and update digital content libraries, ensuring accurate tagging and organization for easy access.

Qualifications:

• Bachelor’s degree in Digital Marketing or a related field.
• Minimum of two years of experience in digital marketing, with a focus on content categorization and optimization.
• Strong analytical skills and proficiency in digital marketing tools and platforms.
• Excellent communication and organizational abilities.
• Ability to work collaboratively in a hybrid environment.

If you are passionate about digital marketing and possess a keen eye for detail in content categorization, we would love to hear from you!