Company: Canadian Tire

Location: Toronto, ON

Expected salary:

Job date: Sat, 15 Mar 2025 02:43:24 GMT

Job description: What you’ll doReporting to the AVP, Digital Marketing & Journey Ops, the Email Marketing consultant will support our email marketing campaigns across the organization.Build and deploy emails using HTML/CSS/AMPscript through Salesforce Marketing CloudManage and maintain our email marketing calendar in collaboration with internal stakeholdersCollaborate with Marketing, Loyalty, and Digital teams to build segments and design customer journeysDevelop strategies to improve email engagement rates through automation and personalizationProvide analysis and reporting on campaign results, and recommendations for future improvementsProactively report on email marketing trends to provide innovative email channel recommendationsWhat you bring2+ years experience in loyalty marketing or digital communicationsKnowledge of direct marketing industry standards and regulations as they pertain to contact managementExperience with Salesforce Marketing Cloud (ExactTarget) for template building and reportingExperience with email deployment and development a plusAdobe Campaign management platforms and Adobe Photoshop experience is desiredExperience with HTML/CSS is desiredAbility to manage multiple, complex projects at once to accomplish business objectivesExcellent communication skills with the ability to collaborate across various business groupsExperience in process development and execution / lean methodologySolid understanding of measurement methodologiesWorking knowledge of relational databasesHybridWe value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

The Email Marketing consultant will support email marketing campaigns, build and deploy emails, collaborate with internal teams, analyze campaign results, and provide recommendations for improvements. The ideal candidate has experience in loyalty marketing, knowledge of direct marketing industry standards, familiarity with Salesforce Marketing Cloud, and proficiency in HTML/CSS. Canadian Tire Corporation offers competitive salaries, flex benefits, and a commitment to diversity, inclusion, and belonging. Accommodations can be provided for candidates from equity-seeking groups.