Company: Robert Half

Location: Toronto, ON

Expected salary:

Job date: Sun, 13 Jul 2025 04:09:11 GMT

Job description: We are looking for a skilled Marketing Automation Specialist to join our team on a contract basis in Toronto, Ontario. In this role, you will leverage Salesforce Marketing Cloud to execute and optimize email marketing campaigns while collaborating closely with the marketing team. This position offers an exciting opportunity to work in a hybrid environment, with periodic onsite training and collaboration.Responsibilities:

• Execute pre-designed email marketing campaigns using Salesforce Marketing Cloud, ensuring accuracy and timely delivery.
• Maintain and follow established campaign cadences without introducing new strategies.
• Collaborate with the marketing team to deliver seamless transitions during onboarding and offboarding phases.
• Utilize CRM tools to manage customer data and improve campaign targeting.
• Analyze campaign performance and provide actionable insights using tools like Facebook Insights and Google Ads.
• Ensure all email campaigns align with SEO best practices and digital marketing strategies.
• Work with content management systems (CMS) to optimize marketing materials and web assets.
• Utilize Adobe Creative Cloud to enhance the visual appeal of marketing campaigns.
• Support social media efforts by integrating them with broader email marketing strategies.
• Provide occasional onsite training and support to ensure smooth execution of marketing initiatives.
• Minimum of 5 years of experience in email marketing and digital marketing.
• Proficiency in Salesforce Marketing Cloud (SFMC) for campaign execution.
• Strong knowledge of CRM platforms and their application in marketing.
• Experience with Adobe Creative Cloud to design and optimize marketing materials.
• Familiarity with SEO principles and content management systems (CMS).
• Ability to analyze digital campaigns using tools such as Facebook Insights and Google Ads.
• Solid understanding of social media and website integration within marketing strategies.
• Excellent communication skills and ability to work collaboratively with cross-functional teams.

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – whenever you choose – even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.Questions? Call your local office at 1.888.490.5565. All applicants applying for Canadian job openings must be authorized to work in Canada.Only job postings for jobs located in Quebec appear in French.© 2025 Robert Half. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use.Robert HalfRobert Half est la première et la plus grande firme de solutions de gestion des talents spécialisées au monde, qui met en relation des chercheurs d’emploi hautement qualifiés avec des opportunités au sein de grandes entreprises. Nous offrons…

Job Summary: Marketing Automation Specialist – Toronto, Ontario (Contract)

We are seeking a Marketing Automation Specialist to work onsite and remotely in Toronto. The role involves using Salesforce Marketing Cloud to execute and optimize email marketing campaigns in collaboration with the marketing team. Key responsibilities include:

• Executing email marketing campaigns and ensuring timely delivery.
• Maintaining established campaign schedules.
• Collaborating on onboarding/offboarding processes.
• Managing customer data with CRM tools for targeting improvements.
• Analyzing campaign performance using tools like Google Ads and Facebook Insights.
• Ensuring email campaigns align with SEO best practices.
• Working with content management systems and Adobe Creative Cloud for marketing materials.
• Integrating social media strategies with email marketing.

Qualifications:

• Minimum 5 years of experience in email and digital marketing.
• Proficiency in Salesforce Marketing Cloud.
• Strong knowledge of CRM platforms, SEO principles, and CMS.
• Excellent analytical and communication skills.

About Robert Half:
We are a premier talent solutions firm that connects job seekers with top employers. We offer a range of placement solutions and provide access to competitive jobs and training. For inquiries, contact our local office. Applicants must be authorized to work in Canada.