Company: Robert Half

Location: Toronto, ON

Expected salary: $39.59 – 45.84 per hour

Job date: Sat, 12 Jul 2025 07:54:27 GMT

Job description: Job Description:We are looking for a skilled Marketing Automation Specialist to join our team on a contract basis in Toronto, Ontario. In this role, you will leverage Salesforce Marketing Cloud to execute and optimize email marketing campaigns while collaborating closely with the marketing team. This position offers an exciting opportunity to work in a hybrid environment, with periodic onsite training and collaboration.Responsibilities:

• Execute pre-designed email marketing campaigns using Salesforce Marketing Cloud, ensuring accuracy and timely delivery.
• Maintain and follow established campaign cadences without introducing new strategies.
• Collaborate with the marketing team to deliver seamless transitions during onboarding and offboarding phases.
• Utilize CRM tools to manage customer data and improve campaign targeting.
• Analyze campaign performance and provide actionable insights using tools like Facebook Insights and Google Ads.
• Ensure all email campaigns align with SEO best practices and digital marketing strategies.
• Work with content management systems (CMS) to optimize marketing materials and web assets.
• Utilize Adobe Creative Cloud to enhance the visual appeal of marketing campaigns.
• Support social media efforts by integrating them with broader email marketing strategies.
• Provide occasional onsite training and support to ensure smooth execution of marketing initiatives.

Requirements:

• Minimum of 5 years of experience in email marketing and digital marketing.
• Proficiency in Salesforce Marketing Cloud (SFMC) for campaign execution.
• Strong knowledge of CRM platforms and their application in marketing.
• Experience with Adobe Creative Cloud to design and optimize marketing materials.
• Familiarity with SEO principles and content management systems (CMS).
• Ability to analyze digital campaigns using tools such as Facebook Insights and Google Ads.
• Solid understanding of social media and website integration within marketing strategies.
• Excellent communication skills and ability to work collaboratively with cross-functional teams.

Job Summary: Marketing Automation Specialist

We’re seeking a Marketing Automation Specialist for a contract role in Toronto, Ontario. This position will focus on executing and optimizing email marketing campaigns via Salesforce Marketing Cloud, working closely with the marketing team in a hybrid environment.

Key Responsibilities:

• Execute email marketing campaigns accurately and on time.
• Maintain established campaign schedules without introducing new strategies.
• Collaborate with the team during onboarding/offboarding.
• Use CRM tools for customer data management and campaign targeting.
• Analyze campaign performance for insights using tools like Facebook Insights and Google Ads.
• Ensure alignment of email campaigns with SEO and marketing strategies.
• Optimize marketing materials using content management systems (CMS) and Adobe Creative Cloud.
• Support social media integration with email marketing efforts.
• Provide onsite training and support as needed.

Qualifications:

• 5+ years in email and digital marketing.
• Proficiency in Salesforce Marketing Cloud.
• Knowledge of CRM platforms and Adobe Creative Cloud.
• Familiarity with SEO and CMS.
• Ability to analyze campaigns with digital tools.
• Strong communication skills and collaborative approach.