Company: Randstad

Location: Toronto, ON

Expected salary: $34.41 per hour

Job date: Fri, 02 May 2025 04:13:11 GMT

Job description: Are you a strategic thinker with a passion for marketing? Join our banking client’s team as an Email Marketing Specialist, where you’ll lead high-impact marketing campaigns, drive customer engagement, and contribute to their brand’s success. This is an opportunity to take ownership of marketing strategies that make a difference while collaborating with cross-functional teams in a dynamic environment and partnering with external agencies to deliver compelling digital experiences.This is a 12-month contract which requires our talent to work onsite 2-3 days per week at our client’s office in downtown Toronto.Advantages
This role manages multiple projects and provides an opportunity for a long term contract in an industry poised for growth.Responsibilities
Marketing Strategies and Plans: Understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.

• Consumer Insights and Trends; Leverage market research, interpret consumer information and trends for your business and apply to marketing plans including creative and media briefs.
• Influencing and relationship management: Influence and have an impact on marketing strategies that span across programs to meet business goals. Build and manage strong relationships with Agencies,

Business Units, Marketing Partners, Legal and Compliance, and other internal departments to deliver effective marketing programs.

• Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI. Evaluate effectiveness of in market activity – PIR (including recommendations). Telling our Story – able to effectively communicate the results and sell the value of marketing.

Provide marketing recommendations across programs/LOBs.

• Builds Innovative Solutions: Actively contributes to driving the spirit innovation among the team. Brings external thinking/ideas to problems. Identifies gaps and uncovers “white space” (unmet needs). Influences product development with innovative and creative ideas from inside and outside TD.
• Budget and Project Management: Leverages the best practices of OMLC (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Able to navigate through roadblocks by engaging key stakeholders/sponsors. Leads multi-functional teams through the project. Track and manage budget against plan, meeting all financial reporting requirements.
• Analysis and Problem Solving: Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data. Leverages data combined with judgment and intuition to make recommendations and drive action. Leverage data to tell our story and make recommendations that are simple and concise.
• Build and Protect the Brand; Ensure integrated marketing campaigns are designed for a positive customer experience and support the brand. Understand end to end customer journeys and support the business to deliver the brand through customer experience.

Qualifications

• 5+ Years as an Email Marketing specialist in an enterprise organization
• Marketing strategies experience
• Digital/ Media Agency management experience
• Digital experience – Websites & emails
• Expert in preparing an agency brief
• Business partner management

Note: Preference will be given to talent with banking or telecom experience.Summary
If you’re a results-driven marketer who thrives in a fast-paced environment and has worked with agency partners, we want to hear from you! Apply now and become a key player in shaping our client’s future.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada’s workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

Job Summary: Email Marketing Specialist at a Banking Client

Join a prominent banking client as an Email Marketing Specialist for a 12-month onsite contract (2-3 days/week) in downtown Toronto. You’ll lead impactful marketing campaigns, driving customer engagement and brand success while collaborating with cross-functional teams and external agencies.

Key Responsibilities:

• Marketing Strategies: Develop comprehensive plans by understanding market dynamics and translating business strategies into actionable marketing initiatives.
• Consumer Insights: Utilize market research to shape marketing efforts and refine creative briefs.
• Relationship Management: Build strong partnerships across internal and external stakeholders to ensure effective campaign execution.
• Performance Monitoring: Analyze campaign metrics to ensure goals are met and recommend improvements.
• Innovative Solutions: Contribute creative ideas to product development and identify unmet market needs.
• Budget Management: Oversee project timelines and budgets, ensuring effective resource use.
• Data Analysis: Use data insights to drive decision-making and optimize campaign strategies.
• Brand Protection: Design campaigns that enhance customer experiences and support brand integrity.

Qualifications:

• Over 5 years of experience in email marketing within an enterprise setting.
• Proven background in marketing strategies and digital/media agency management.
• Strong skills in preparing agency briefs and managing business partnerships.
• Preference for candidates with banking or telecom experience.

If you’re a results-oriented marketer seeking a challenging role, apply now to make a significant impact. Randstad Canada emphasizes a diverse and inclusive workforce, encouraging applications from underrepresented groups.