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Company: Estée Lauder

Location: Toronto, ON

Job description: Job Description:

The Digital Consumer Engagement Specialist is responsible for providing executional support as a member of the Consumer Engagement Center of Excellence for the Estée Lauder Companies in Canada. They will report to the Director of Consumer Engagement and Digital Marketing.

The successful candidate will bring a passion for beauty and a digital-first mindset to their role as an agile brand partner. With a mission of accelerating change and driving innovation in the consumer experience, this person lives and breathes digital marketing, beauty, trends, and is well versed with the Influencer landscape in Canada. This role requires strong written and verbal communication skills as the team works across various stakeholders in the business.

Consumer Engagement covers the following disciplines: Social/Content, Influencer, Media, Retail, Insights and Cultural Relevancy.

Functional Responsibilities:

Influencer Marketing (35%):

• Become power user on internal Influencer identification + campaign management and reporting tools to provide ongoing brand support
• Know the landscape of key influencers in the beauty space in Canada.
• Familiarity with Influencers in the lifestyle, travel, wellness space an asset
• Provide casting recommendations to brands, when requested
• Support influencer event strategy development and execution in partnership with brands, when requested

Digital Marketing/ Media & Content Strategy (35%):

• Work with the Director and Manager, Consumer Engagement in providing strategic/operational brand support and fulfilling ad hoc brand requests
• Own key KPI reporting dashboards and key reports – and sharing insights and learning to help drive the full funnel media strategies
• Deliver concrete guidelines and KPIs – where to play / targeting / formats / assets and messages – for both campaigns and always-on programs to local counterparts
• Participate in weekly/monthly status calls with our brands, key partners and vendors – providing support to gain approvals and alignment on key campaigns.
• Assist with holistic oversight of paid media for the brand grouping, adding key strategic insights into the planning process
• Provide/lead executional support from a media/creative standpoint, when required
• Coordinate with media partners (e.g. Meta, TikTok) to ensure affiliate is up-do-date on latest developments, products and opportunities and can incorporate these into paid media guidelines to the markets
• Collaborate with agency partners and platforms to stay abreast of all content best practices, category trends and e-commerce integration
• Bring a consumer-first mindset to all content across organic and paid, to drive relevancy, engagement and brand equity across brands
• Become power user on internal content performance tool to help brands identify opportunities for growth
• Support brands in content measurement from a brand and competitive standpoint, identifying whitespace opportunities
• Partner with Insights and Strategy teams to turn Canadian consumer insights into actionable content strategies
• Drive cultural relevancy by collaborating with Insights team on developing unique content approaches for Canadian audiences across the Ageless, Millennial, Gen-Z and Multi-Ethnic consumer
• Report on Canadian Affiliate content performance, cross-brand at a regular cadence

Consumer Insights 30%:

• Support the Canada Affiliate’s digital learning agenda by helping to manage educational events, develop trend reports, continually adapt existing resources with new research
• Contribute to POV’s, Educational Programming and Reporting by being the go-to for research, reporting and analysis
• Be in the know, always tapped into latest social-first trends and relevant conversations in the beauty industry

Qualifications

• Min 3 years of work experience in digital or influencer marketing, beauty, or a similar industry
• Understanding of social media, influencer marketing and digital analytics
• Self-starter with the confidence and ability to tackle new initiatives
• Positive, team player with a service-oriented attitude
• Excellent verbal and written communication skills
• Must be highly organized and able to prioritize workload
• Proficient in Microsoft Office, Word, Excel and PowerPoint

Job: Online / E-Commerce
Primary Location: Americas-CA-ON-Toronto
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 238287

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.
The job description is for a Digital Consumer Engagement Specialist at the Estée Lauder Companies in Canada. The role involves providing support for influencer marketing, digital marketing/media, content strategy, and consumer insights. The candidate must have at least 3 years of experience in digital or influencer marketing, beauty, or a similar industry, and have a strong understanding of social media, influencer marketing, and digital analytics. The role requires excellent communication skills, organization, and proficiency in Microsoft Office. It is a full-time position based in Toronto, with a focus on online/e-commerce. The company is an equal opportunity employer and encourages individuals with disabilities to apply. Accommodations for job applicants with disabilities are available upon request.
Junior Software Developer
£22,000 – £28,000 per annum
Coventry, West Midlands

Job Description:
A leading tech company based in Coventry are seeking a Junior Software Developer to join their team. This role will involve working on a variety of exciting projects and will suit a recent graduate or someone with up to 2 years of experience in software development.

Key Responsibilities:
– Collaborating with senior developers to design and develop software solutions
– Writing clean, maintainable, and efficient code
– Testing and debugging software applications
– Troubleshooting and resolving technical issues
– Participating in code reviews and contributing to the continuous improvement of development processes

Key Requirements:
– A degree in Computer Science or a related field
– Strong knowledge of programming languages such as Java, C#, Python, or JavaScript
– Experience with relational databases such as MySQL or PostgreSQL
– Proven ability to work effectively within a team environment
– Excellent problem-solving and analytical skills

If you are passionate about software development and eager to kick-start your career in a dynamic and forward-thinking company, then don’t miss out on this fantastic opportunity. Apply now!

Expected salary:

Job date: Sun, 14 Jan 2024 04:29:26 GMT