Company: CIBC

Location: Toronto, ON

Expected salary:

Job date: Sun, 16 Mar 2025 02:38:15 GMT

Job description: We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.To learn more about CIBC, please visitWhat You’ll Be DoingThe Digital, Marketing & Communications, Business team is a strong support for the CIBC Global Asset Management business, enabling CIBC’s core purpose: to help make our clients’ ambitions a reality by delivering services and products ensuring long-term growth.Reporting to the VP, Imperial Service and Wealth Digital, Marketing & Communications, is accountable for the development and delivery of Product Marketing (campaigns, launches, and awareness), Brand (understanding of the CGAM business), Sales Effectiveness (sales campaigns for different advisory groups, sales tools, and support), and Institutional business support. You will be supporting Advisors and clients to better support their financial ambitions with insights, education and expert perspectives & marketing strategy that closely aligns CIBC Global Asset Management’s overall strategy and priorities. You will be working in close partnership Digital, Product, Portfolio, and Sales teams the incumbent is responsible for leading the development and implementation of innovative solutions, and a robust programs and campaigns with a strong understanding of the competitive landscape, media strategies for D2C and B2B, how to cultivate new segment opportunity and digital marketing landscape. You will be responsible for the leadership and management of a team of highly skilled professionals enable the achievement of business goals and objectives.At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.How You’ll SucceedData & Insights/Analytics/Research – You will be responsible for developing the key client insights and data structure to sustainability identify opportunities to cultivate new growth opportunities. Coaching and guiding the respective teams to deliver client-centric, value-add results. Conduct and deliver analysis that presents comprehensive views on business challenges and support recommendations, approaches and solutions; convince / influence stakeholders to adopt recommendations or new approaches.Client Segment Strategy – Oversee the development and execution of a Strategic plan focused on client needs while ensuring the CIBC Wealth Management brand is positively positioned and understood by key segments. Build the capability to develop and maintain a superior knowledge of clients and markets. Maintain an accurate sense of the financial marketplace and evolving market dynamics and client needs.Product Marketing – Lead/Manage the ongoing development and implementation of initiatives and projects to support short- and long-term sales targets, financial and strategic objectives, revenue and profit growth, and improved client satisfaction. Providing guidance and leadership to the marketing team by identifying and prioritizing marketing strategies, projects support short- and long-term sales targets, financial and strategic objectives, revenue and profit growth, and improved client satisfaction. Providing guidance and leadership to the marketing team by identifying and prioritizing marketing strategies, projects and initiatives in order to support the overall business strategy. Building marketing strategies, measurable execution plans, channel strategies, and marketing/business briefs that will provide the CIBC Asset Management tactics and initiatives to support the key business objectives.Media and Agency Strategies – Deep understanding of the marketing funnel, driving measurable sales through media leading to digital channels and solutions to enhance the sales outcomes and lead the overall build agency relationship to properly support and deliver results.Sales Effectiveness and Marketing Innovation – Understanding the sales cycles for different advisory groups, and the investment purchase cycles for investors with and without and advisory relationship. Leading internal and external sales campaigns and growth strategies to improve the sales team effective and scale by 10 to 20 percent, including tools and support for end client relationships.Relationships Building – Work collaboratively with Corporate Communications to develop public relations strategies and initiatives that promote the Wealth Management brand. Develop strong strategic partnerships with leaders across CIBC including Retail Bank channel, Wood Gundy, Private Wealth Management, Imperial Service, Corporate Communications, CIBC Asset Management and Regulatory/Oversight teams.Leadership – Coach and mentor the content and marketing strategy team. Attract and retain high performance staff. Develop a trusted working relationship with the sales force and other areas of the marketing group.Campaign Management – Responsibility the strategic direction of any brand, business expertise elevation and advisor marketing elevation in the media to support the key growth drivers of competitive recruiting, incremental client and asset growth, and more. The Executive Director support the build of a comprehensive vision and multi-year roadmap.Who You AreYou put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it’s the right thing to do. You are a strong contributor to the client journeys and experience strategies and implementation models.You’re passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You build trust through respect and authenticity and will lead the Private Wealth business marketing for multiple sub-businesses Wood Gundy, Private Banking, CPIC, and Trust and Estate.You have knowledge in Data & Insights/Analytics/Research.You can demonstrate experience in media and campaign strategies supporting the Brand, Marketing and to elevate the expertise of each sub-business/advisors and can be a strong contributor in key areas such as: the client journeys, experience strategies, implementation models, marketing planning, strategic funding process and cycles.Values matter to you. You bring your real self to work, and you live our values– trust, teamwork and accountability.#LI-TAWhat CIBC OffersAt CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.*Subject to plan and program terms and conditionsWhat you need to knowCIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contactYou need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.Job Location Toronto-81 Bay, 12th FloorEmployment Type RegularWeekly Hours 37.5Skills Analytical Thinking, Campaign Development, Communication, Customer Engagement, Leadership, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, People Management, Waterfall Model

CIBC is looking for dedicated professionals to join their team and help make their clients’ ambitions a reality. The Digital, Marketing & Communications, Business team supports CIBC Global Asset Management by developing and delivering product marketing, brand awareness, sales effectiveness, and institutional business support. The successful candidate will lead the team in implementing innovative solutions and marketing strategies that align with CIBC’s overall goals. They will work closely with various teams within the organization to drive growth and improve client satisfaction. CIBC offers a competitive salary, benefits program, and opportunities for career growth. Applicants must be legally eligible to work in the specified location and may be required to complete assessments during the application process. The job location is Toronto.