Company: Robert Half

Location: Toronto, ON

Expected salary: $30 – 43 per hour

Job date: Fri, 01 Aug 2025 01:47:42 GMT

Job description: Job Description:We are looking for an experienced field marketing manager to take on a 12-month contract opportunity (hybrid) focused on driving regional marketing impact in doit être autorisé à travailler au Must be authorized to work in doit être autorisé à travailler au Must be authorized to work in Canada. This position is ideal for someone who thrives in fast-paced environments, is passionate about marketing strategy, and enjoys working closely with sales to influence growth and revenue outcomes.
As a key member of the Canadian marketing team, you will lead and execute multi-channel marketing programs aligned with core business objectives. Your work will involve collaborating across departments, managing high-impact campaigns, and directly contributing to lead generation and brand presence in priority markets.
Responsibilities: • Industry Marketing Strategy: Develop and refine strategic marketing plans in collaboration with global and regional stakeholders to support priority industries and business segments. • Demand Generation: Own and execute inbound marketing initiatives in partnership with sales development, digital, and content teams to generate experience in leads and fill the sales pipeline. • Campaign Management: Lead the planning and rollout of integrated campaigns across email, digital, webinars, and both in-person and virtual events – aligning with broader customer acquisition and revenue goals. • Market Engagement: Manage local activations, partnerships, and industry association programs to boost brand visibility and nurture customer relationships. • Sales Enablement: Work closely with sales teams to design and activate marketing programs that support sales objectives and maximize ROI. • Cross-Functional Coordination: Act as a liaison between regional marketing and internal functions such as sales programs, digital, operations, and analytics to ensure seamless execution. • Performance Analysis: Monitor, report, and optimize marketing effectiveness by analyzing campaign metrics, pipeline performance, and return on investment. • Budget Management: Oversee marketing spend for assigned campaigns and provide strategic insights to ensure efficient use of resources.Requirements:

• 5-7 years of experience in field marketing, demand generation, or a related marketing discipline. • Proven success managing complex projects in high-growth, fast-moving environments. • Strategic thinker with a creative, test-and-learn mindset and a bias toward action. • Demonstrated ability to collaborate across multiple functions and influence stakeholders at various levels. • Excellent verbal and written communication skills, with experience presenting to senior leadership. • Strong proficiency in Google Workspace (Docs, Sheets, Slides) • Experience with CRM, marketing automation, and analytics platforms; familiarity with Tableau, Slack, and Salesforce is a plus. • French-English bilingualism is an asset but not required.

Job Summary: Field Marketing Manager (12-Month Contract, Hybrid)

We are seeking an experienced Field Marketing Manager to join our Canadian marketing team for a 12-month contract. Ideal candidates thrive in fast-paced environments and are passionate about marketing strategy and sales collaboration to drive growth.

Key Responsibilities:

• Develop industry marketing strategies in collaboration with both global and regional teams.
• Execute inbound marketing initiatives to generate leads and support the sales pipeline.
• Plan and manage integrated campaigns across various channels, including email and events.
• Enhance brand visibility through local activations and partnerships.
• Collaborate with sales teams to create marketing programs that align with sales goals.
• Coordinate with internal functions to ensure seamless marketing execution.
• Monitor and analyze marketing performance metrics and ROI.
• Manage budgets for assigned campaigns for efficient resource use.

Qualifications:

• 5-7 years of experience in field marketing or related areas.
• Proven project management skills in fast-growth settings.
• Strategic thinker with a proactive approach.
• Strong collaborative skills and ability to influence stakeholders.
• Excellent communication skills, including experience presenting to senior leadership.
• Proficient in Google Workspace and familiar with CRM and marketing automation tools; Tableau and Salesforce knowledge is a plus.
• Bilingual in French and English is an asset but not mandatory.

Requirements: Must be authorized to work in Canada.