Company: Build-A-Bear

Location: Orlando, FL

Expected salary:

Job date: Sun, 03 Aug 2025 02:13:44 GMT

Job description:

Job Title: Retail Marketing Specialist

Job Description:

We are seeking a dynamic and motivated Retail Marketing Specialist to join our team. This role is crucial in developing and implementing innovative marketing strategies that drive store success while ensuring a positive experience for our guests.

Key Responsibilities:

• Marketing Strategy Development: Design and execute marketing plans tailored to enhance brand visibility and attract customers to the store.
• Guest Experience Enhancement: Collaborate with store management to create engaging in-store promotions and events that foster a welcoming environment.
• Market Research: Analyze market trends and consumer behavior to identify opportunities for growth and improvement in marketing efforts.
• Campaign Execution: Coordinate promotional campaigns across various channels, including social media, email, and in-store displays, ensuring alignment with overall brand messaging.
• Performance Analysis: Monitor and evaluate the effectiveness of marketing initiatives through sales data and customer feedback, making recommendations for continuous improvement.
• Collaboration: Work closely with cross-functional teams including sales, operations, and customer service to ensure a cohesive marketing approach.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in retail marketing or a similar role.
• Strong analytical skills and the ability to interpret data to inform marketing decisions.
• Excellent communication and interpersonal skills, with a focus on customer engagement.
• Creative mindset with the ability to think outside the box.

Why Join Us?

As a Retail Marketing Specialist, you will play a pivotal role in shaping the customer experience while driving the store’s success through effective marketing strategies. If you are passionate about creating memorable shopping experiences and thrive in a fast-paced environment, we want to hear from you!