Company: Roots Canada

Location: Toronto, ON

Expected salary:

Job date: Thu, 15 May 2025 04:45:24 GMT

Job description: Nature & Scope → Your Role at RootsAs a Graphic Designer (1- Year Contract), your role is pivotal in shaping visual elements that not only embody but also elevate a brand’s identity across various mediums like print and digital graphics. With a specialized emphasis on retail/visual merchandising, your designs go beyond captivating customers to also streamline operational efficiency through improving brand graphics and internal documents.Key Responsibilities → How You’ll Make an ImpactDesign Responsibilities:

• Develop best-in-class signage for adaptation across stores, maintaining brand consistency and visual appeal— effectively communicate our brand’s message, values, and identity.

• Customer-facing inclusive of (but not limited to): In-store signage, pop graphics

• Operational documents inclusive of (but not limited to): Field guide communication, index pages, distros, etc.

• Invest time in visiting Roots + competitors stores, conducting regular design audits to stay updated on industry trends, design techniques, and best practices to continuously improve design quality, communication & communication; prepare presentations on store experience and operational analysis.

• Identify new opportunities to elevate in-store design and communication materials throughout the store environment, constantly seeking innovative solutions for various print mediums (2D/3D) and miscellaneous digital design needs.

• Engage in collaborative efforts with cross-functional teams to thoroughly grasp project requirements and objectives involving graphic design needs.

• Participate in brainstorming sessions and contribute innovative ideas to enhance brand storytelling through visual design.

• Assist in the adoption and continued evolution of the Roots style guide and brand voice documents with particular emphasis on typography, color, and layout.

• Manage multiple projects simultaneously and prioritize tasks to meet deadlines.

Design Production Responsibilities:

• Monitor print press approvals, resolution, color accuracy, production processes, and execution to maintain high-quality output standards.

• Create and manage distro’s for all store signage product, along with storyboards for monthly marketing elements

• Provide design iterations across all retail/store tiers to cater to different audience segments and store formats, in collaboration with Visual Presentations Manager.

• Maintain regular communication with printers to ensure clarity, alignment on project specifications, budget maintenance and seamless execution of printing creative work.

• Ensure materials are delivered to their end destination within established timelines and using the most cost-effective manner possible, while maintaining quality standards.

• Support retail and visual merchandise teams on internal process and execution documents, providing guidance and expertise to ensure efficient workflow and quality output.

• Export, template and craft quarterly documents pertaining to Merchandising Visual Line Plans and product Index

• Support in the monthly creation of Field Guides and Window Directives for Field Teams

Qualifications & Experience → The Skills You Bring

• Bachelor’s Degree or Diploma in Graphic Design (or equivalent).

• Minimum of 5 years’ experience in the retail apparel industry or equivalent.

• Expert knowledge of relevant design software systems including Adobe Creative Suite (Illustrator & Photoshop)

• Extensive knowledge of print design, typography, layout, color, and visual communication.

• Extensive knowledge of Adobe Creative Suite (InDesign, Photoshop and Illustrator)

• Previous experience in retail and/or the fashion industry preferred

• Listens and understands the vision of the brand and seasonal direction

• Demonstrated ability to manage multiple perspectives, integrating information from a variety of sources

• Ability to work collaboratively across multiple departments and functions demonstrating the ability to seek appropriate approvals and gain consensus

• Manages multiple tight project deadlines and calendar milestones

• Effectively communicates ideas and key information to all necessary departments

• Knowledge of apparel design, garment construction, applied graphic processes and fashion cycles

Role Overview

As a Graphic Designer on a 1-year contract at Roots, you will play a crucial role in defining and enhancing the brand’s visual identity across various platforms. Your focus will primarily be on retail and visual merchandising, ensuring that designs not only attract customers but also improve operational efficiencies.

Key Responsibilities

Design Responsibilities:

• Create signage and graphics that communicate the brand’s message and values while ensuring visual consistency.
• Produce customer-facing materials like in-store signage and pop graphics, as well as internal operational documents.
• Conduct regular design audits and competitor visits to stay updated on trends and improve design quality.
• Innovate in-store design and communication materials, exploring print and digital media.
• Collaborate with cross-functional teams to understand project needs and contribute ideas for brand storytelling.
• Aid in the evolution of the Roots style guide, focusing on typography, color, and layout.
• Manage multiple projects simultaneously and prioritize tasks effectively.

Design Production Responsibilities:

• Oversee print approvals, ensuring high-quality output.
• Create and manage distribution for store signage and marketing materials.
• Communicate regularly with printers to ensure project clarity and budget alignment.
• Ensure timely delivery of materials while maintaining quality standards.
• Support retail teams with internal documents and assist in creating Field Guides and Window Directives.

Qualifications & Experience

• Bachelor’s Degree or Diploma in Graphic Design (or equivalent) with at least 5 years of experience in the retail apparel industry.
• Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and knowledgeable in print design, typography, layout, and visual communication.
• Previous experience in retail or the fashion industry is preferred.
• Strong collaboration skills and ability to manage multiple deadlines.
• Familiarity with apparel design and garment construction is beneficial.