Company: CreativeNiche

Location: Toronto, ON

Expected salary:

Job date: Thu, 26 Sep 2024 07:12:26 GMT

Job description:

• Location: Toronto, Ontario
• Type: Permanent
• Job #17673

Position Overview:
We are seeking a true leader and agency veteran for an exciting Head of Copy role. This is a full-time, permanent role with our fintech client’s in-house agency. You will spearhead creative strategies, and craft compelling narratives that inspire action across multiple digital channels. As the Head of Copy, you’ll play a crucial role in the development of creative concepts, leading brainstorming sessions, overseeing campaign execution, and collaborating closely with cross-functional teams to deliver world-class creative solutions. You will mentor and guide 5-6 Copywriters, ensuring the work produced is strategically sound, on-brand, and meets the highest standards of creativity.Key Responsibilities:

• Lead the development of high-level creative concepts and copy strategies for integrated marketing campaigns across various channels (paid media, banners, websites, email, and organic.).
• Collaborate with the Design leader to come up with cutting edge concepts for digital campaigns.
• Champion big ideas while maintaining focus on brand voice and tone consistency across all deliverables.
• Stay informed about current creative trends, industry standards, and emerging platforms.
• Oversee and mentor a team of copywriters, providing feedback, guidance, and fostering their professional development.
• Review and refine copy to ensure it meets client objectives and aligns with overall creative direction.
• Collaborate with project managers, designers, strategists, and account teams to execute on client deliverables.
• Present creative concepts and copy to leadership, articulating the strategy behind the work and how it aligns with business objectives.
• Respond to internal stakeholder feedback in a timely and professional manner, making necessary revisions to deliver final work that meets or exceeds expectations.
• Craft engaging, persuasive, and original copy for a variety of mediums including websites, social media, email marketing, video scripts, and more.
• Ensure that copy is not only creative but also aligned with SEO best practices when applicable.
• Manage multiple projects simultaneously while maintaining a high level of attention to detail.
• Work closely with marketing and media teams to ensure that creative ideas are data-driven and strategically sound.
• Contribute to the creation of creative briefs, ensuring that copy and overall campaign messaging is on-point and aligned with the client’s goals.

Qualifications:

• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.
• 8+ years of professional copywriting experience, with at least 4 years in a leadership role such as ACD or CD.
• Strong portfolio showcasing creative thinking, big ideas, and polished, persuasive copy across multiple platforms.
• Exceptional writing, editing, and proofreading skills.
• Ability to conceptualize and execute high-quality work under tight deadlines.
• Strong presentation and client communication skills.
• A deep understanding of branding, consumer behaviour, and marketing trends.
• Experience in digital, print, and broadcast channels is a must; familiarity with SEO principles is a plus.
• Proven ability to lead, mentor, and inspire a creative team while fostering a collaborative environment.
• Experience in fintech or financial services is a huge plus.

We look forward to hearing from you!

This is a job listing for a Head of Copy role in Toronto, Ontario with a fintech client’s in-house agency. The person in this role will lead creative strategies, mentor a team of copywriters, collaborate with cross-functional teams, and ensure all copy aligns with brand voice and tone. Qualifications include a Bachelor’s degree, 8+ years of copywriting experience, strong leadership skills, and experience in digital, print, and broadcast channels. Experience in fintech or financial services is a plus.