Company: Career Renew

Location: Toronto, ON

Expected salary: $100000 – 200000 per year

Job date: Sat, 31 May 2025 22:16:00 GMT

Job description: Career Renew is recruiting for one of its clients a Head of Marketing – Fintech – this is a fully remote role and candidates can be based globally.Blockchain is eating the world of financial services and payments. Over the next 10 years, money, payments, and banking will move to blockchain-based networks.We’re accelerating this transition. We’re building a global financial ecosystem enabled by this technology. One that advances financial access and opportunity, and reduces costs around sending and receiving money. We started with our flagship stablecoin, AUSD, and are building across the infrastructure and application layers to change the way the world transfers value.Our team has deep roots in this space, and we’re looking for people who share in our mission to create a more inclusive and effective financial system. Come join us.The RoleAs our Head of Marketing, you’ll position us as the leader in stablecoins and stablecoin infrastructure. You’ll shape our marketing strategy and contribute to key initiatives that drive revenue growth. Additionally, you’ll define our messaging, brand identity and voice, and communicate our value to potential and existing customers. As our first marketing hire, you’ll set benchmarks for and measure the effectiveness of our marketing strategies, and build out the marketing team.What You’ll DoDevelop and execute on marketing strategies in collaboration with the sales team to drive pipeline generation, customer acquisition, and revenue growthCreate and implement comprehensive enterprise marketing programs, including account-based marketing (ABM), product marketing, content marketing, events and webinars, and partnership programsCollaborate with product and sales teams to refine our product positioning and messaging for enterprise audiencesOwn organic inbound interest through our website and convert those people into customersDefine our brand identity and voice across enterprise-focused social channels and manage our launch and events calendarMeasure and report on marketing KPIs, with a focus on optimizing metrics to maximize impact and ROIDevelop and manage relationships with industry analysts and strategic partners to amplify the company’s brandBuild out a world-class marketing function and teamWho You Are7+ years of experience in marketing, with at least 3 years of experience in enterprise marketing at a high-performing technology, SaaS or payments companyProven track record designing and implementing enterprise-focused marketing strategies with measurable outcomes backing them upExperience with account-based marketing (ABM), demand generation, content marketing, event marketing, and digital marketingExcellent analytical skills and an ability to translate complex data into actionable insightsAn exceptional communicator and presenter, with a knack for leading, influencing and collaborating with a variety of stakeholdersEvidence of exceptional ability showcased through prior experience working at successful enterprise-focused fintech companiesFamiliarity with and interest in stablecoins, cryptocurrency, and blockchain technologyComfortable working independently and strategically, with a bias toward action in a fast-paced startup environment

Career Renew is seeking a Head of Marketing for a fintech client, offering a fully remote role accessible globally. The company is focused on transitioning financial services and payments to blockchain technology, aiming to enhance financial access and reduce costs.

Role Overview:

• Position: Head of Marketing
• Key Focus: Establish company as a leader in stablecoins and stablecoin infrastructure.
• Responsibilities:
  • Develop and execute marketing strategies with the sales team to drive revenue.
  • Implement comprehensive marketing programs (ABM, product marketing, content marketing).
  • Collaborate with product and sales teams for effective messaging.
  • Manage brand identity across social channels and oversee event planning.
  • Measure marketing KPIs to optimize performance.
  • Build relationships with industry analysts and partners.

Qualifications:

• Experience: Minimum 7 years in marketing, with 3+ years in enterprise marketing in tech, SaaS or payments.
• Skills: Proven success in implementing measurable marketing strategies, expertise in ABM, demand generation, and digital marketing.
• Traits: Strong analytical capabilities, exceptional communication skills, and the ability to work independently in a fast-paced environment. Interest in stablecoins and blockchain is essential.

Join a mission-driven team aiming for a more inclusive financial system.