Company: Leap Brands

Location: Orlando, FL

Expected salary:

Job date: Wed, 11 Jun 2025 00:18:25 GMT

Job description:

Position Overview

As the Head of Marketing, you will lead the development and execution of innovative digital marketing strategies that effectively promote our brand and drive customer engagement. You will play a pivotal role in shaping the marketing vision and fostering cross-functional collaboration to achieve business objectives.

Responsibilities

Digital Marketing Strategy:

• Develop and implement comprehensive digital marketing strategies aligned with company goals and market trends.
• Utilize data-driven insights to optimize campaigns and enhance customer experiences.

Leadership and Collaboration:

• Lead a team of marketing professionals, providing mentorship and direction for career growth.
• Collaborate with other departments to ensure cohesive messaging and brand consistency across all platforms.

Performance Metrics:

• Establish key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives.
• Analyze performance data and prepare reports for senior management, offering insights and recommendations.

Content Development:

• Oversee the creation of engaging and relevant content across various digital channels, including social media, email, and website.
• Ensure all content aligns with the brand voice and resonates with target audiences.

SEO and SEM Optimization:

• Implement and manage SEO and SEM strategies to improve search engine ranking and drive traffic.
• Stay updated on digital marketing trends and best practices to maintain competitive advantage.

Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources to meet strategic objectives.

Join our team as the Head of Marketing and lead our digital transformation efforts to enhance brand visibility and drive growth in a dynamic market. Your expertise will be instrumental in shaping our digital marketing landscape and achieving sustained success.