Company: Travelopia

Location: Toronto, ON

Expected salary: $125000 – 135000 per year

Job date: Wed, 12 Feb 2025 00:28:46 GMT

Job description: TCS World Travel has hosted guests on adventures of a lifetime for over 30 years. We have developed and operated over 300 expeditions to more than 200 destinations. Our all-inclusive journeys deliver unparalleled and meaningful experiences in unique destinations around the globe. TCS operates luxury jet tours under its own brand as well as for strategic partners, including Four Seasons as well as custom, bespoke travel experiences. Our expertise has led us to be the most-awarded jet expedition company in the world, winning accolades over multiple years in the Travel + Leisure World’s Best Awards, AFAR travelers’ Choice Awards, Conde Nast Traveller Readers’ Choice Awards and Departures Legend Awards among others.We are looking to hire a Head of Web and MarTech (12-month contract) to join our team! Reporting to the VP of Marketing, you’ll drive strategy and operational excellence across key platforms including WordPress, Salesforce, Google Analytics, and other marketing automation and insights tools. The ideal candidate will have a strong technical background, a deep understanding of optimizing digital experiences across channels and campaigns, and a strategic point of view on how to use digital products to support demand generation efforts. This role will manage up to 3 team members directly and to support larger Marketing team as a leader within the organization.What we’ll offer:

• Remote working environment
• Competitive salary (125,000-$135,000 CAD, depending on experience)
• Career development and advancement opportunities

What you’ll do:Website Ownership (WordPress)

• Align website with brand strategy, UX principles, and conversion goals.
• Prioritize product backlog for optimization, maintenance, and A/B testing.
• Collaborate with content, design, and development teams for a seamless web experience.
• Track and measure key marketing metrics to enhance engagement and conversion.
• Generate reports on traffic, leads, opportunities, and bookings.
• Use analytics to refine segmentation and optimize digital experiences.

CRM & Tools Integration (Salesforce, Ad Tech, Analytics)

• Strategically integrate Salesforce with marketing platforms for seamless data flow.
• Partner with CRM leadership to define data and loyalty strategies.
• Support best practices, reporting needs, and education within the marketing team.
• Collaborate with internal data teams to feed Salesforce data into Google BigQuery.
• Oversee adoption of MarTech tools like Google Analytics, Pardot, and ad tech.

Leadership & Cross-Department Collaboration

• Develop team members’ strategic thinking and leadership capabilities.
• Foster collaboration and innovation within the marketing department.
• Mentor individual contributors in subject matter expertise.
• Align with Technology and Sales teams to optimize the marketing tech stack.
• Provide insights to senior leadership on technology trends and process improvements.

What you’ll bring:

• Bachelor’s degree in Marketing, Digital Marketing, Computer Science, Information Technology, or a related field (or equivalent work experience).
• Progressive leadership experience in marketing technology, digital marketing, or related rolesStrong proficiency in WordPress and best practices for web conversion.
• Advanced knowledge of Salesforce and its integration with other marketing tools (e.g., marketing automation platforms, analytics tools, datalakes).
• Hands-on experience with marketing and ad technology stacks.
• Strong project management skills, with experience leading cross-functional teams and managing multiple technology initiatives simultaneously.
• Excellent communication, leadership, and problem-solving skills.
• Proven ability to analyze data, generate actionable insights, and implement improvements to optimize marketing effectiveness.
• Familiarity with SEO best practices, content management, and A/B testing for digital marketing.

We believe people perform best when they can be their true selves and diverse teams drive better results. We’re committed to fostering a diverse, equitable, and inclusive environment where everyone can succeed.Travelopia ensures an inclusive workplace for all. If you need accommodations during the recruitment process, please inform us here:#LI-WF1 #LI-REMOTE

TCS World Travel has been providing luxury jet tours and bespoke travel experiences for over 30 years, operating over 300 expeditions to more than 200 destinations. The company is now looking to hire a Head of Web and MarTech on a 12-month contract to drive strategy and operational excellence across key platforms including WordPress, Salesforce, and Google Analytics. The ideal candidate will have a strong technical background and a strategic viewpoint on optimizing digital experiences to support demand generation efforts. The role will involve managing a team, website ownership, CRM and tools integration, and leadership and collaboration across departments. The company offers a competitive salary, remote working environment, and career development opportunities. Diversity and inclusion are key values for the company.