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Company: Heart & Stroke

Location: Toronto, ON

Job description: Who we are
At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.
We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living disabilities are encouraged to apply.
To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please .
The opportunity
Heart & Stroke is seeking an experienced Marketing Manager to drive lottery initiatives and elevate our brand presence. This position is perfect for someone who has a proven track record in crafting and executing impactful marketing campaigns, demonstrating strong analytical skills and contributing fresh ideas. If you’re interested in making people millionaires and improving the lives of Canadians, apply now!
How you will make an impact every day
Campaign planning, management, and execution

• Develops marketing plans for specific channels, to support lottery campaign goals and objectives
• Identifies areas of opportunity and innovative marketing tactics to retain existing customers and acquire net new
• Develops and executes “off-season” communication plans and materials
• Supports the Senior Manager, Lottery with the development and execution of ad hoc projects as needed
• Contributes to the development of core offering and key messages and campaign look/feel
• Supervise the day-to-day interactions with agency partners to ensure core messages and brand equity elements are delivered across all plan tactics consistently and effectively
• Partner with legal and lottery operation teams to ensure compliance
• Leads the execution of multi-channel marketing campaigns, ensuring that each element is flawlessly coordinated and on budget, primarily focusing on mass, direct mail, telemarketing and PR
• With input from the Lottery Operations team, leads the creation of all communications and other public facing materials as required with lottery winners’
• Optimize the customer journey to enhance conversion rates at each stage of the sales funnel
• Partner with media agency to identify media innovation opportunities and manage execution
• Ensures projects are managed within agreed annual budget and course corrects where required to deliver planned outcomes
• Participates in departmental meetings
• Ensures online storage of assets and approvals are kept up to date
• Works to ensure annual budgets are tracked and achieved and supplier contracts are adhered to and kept updated
• Attends loads and draws if required

Marketing Analytics

• In form the data analytics team on required customer segmentation
• Monitor performance and campaign data to track effectiveness
• Primary lead on competitor monitoring and leverage insights to identify areas of opportunity
• Contributes to the Lottery post assessment and key lessons learned, making business improvement recommendations

General lottery operations and management

• Leads partnership with internal stakeholders such as Operations, Marketing, Communications, and Procurement
• Acts as liaison with Mission teams to translate for lottery content strategy
• Primary contact with prizing suppliers, identify prizing options, solidify contracts, adhere to budgets and prize fulfillment
• Participate in departmental and team meetings

Who we need
Experience

• 4 – 6 years of working experience
• 5+ years of experience specifically in a data driven, direct sales environments
• Experience developing and managing vendor relationships
• Ideal candidate has worked in a gaming / regulated environment

Education

• University degree in Marketing

Skills

• Proven ability to apply data and segmentation to marketing tactics and communication design
• Anticipates and plans for future events, trends, problems and opportunities and exercises sound judgment.
• Evaluates reasonable risk-taking opportunities and develops creative solutions, stimulating new ways of thinking and solving problems.
• Excellent writing, editing, and verbal communications skills
• Excellent organizational and time management skills
• Ability to establish solid working relationships with team and vendors at all levels
• Ability to work flexibly, effectively and efficiently under pressure
• Self-initiative and can-do attitude is a must.
• Strong Project Management skills including timeline development, delivery of successful projects on time with attention to details; doing do in a digital environment a plus
• Ability to think creatively and develop new ideas
• Strong understanding of market research development and application
• Microsoft office including strong Excel skills

What we offer
At Heart & Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others’ health and well-being.
In addition to a competitive salary, we believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.
Apply now
If you want to join the fight to beat heart disease and stroke, please apply by sending your resume by February 16, 2024. Applicants must be currently residing in Canada and legally entitled to work in Canada.
Only those candidates that qualify will be selected for an interview. At this time, all interviews are being conducted via phone and/or video call ― we look forward to “virtually” meeting you!
Accommodation
We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please let us know and we will do our best to address your needs.
Please note: Heart & Stroke has a vaccination policy that requires all employees to be fully vaccinated unless they have a valid exemption. You can view our policy .
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Heart & Stroke is seeking an experienced Marketing Manager to drive lottery initiatives and elevate their brand presence. The ideal candidate has 4-6 years of working experience, especially in a data-driven, direct sales environment, and has a university degree in Marketing. They are responsible for campaign planning, management, and execution, marketing analytics, and general lottery operations and management. Heart & Stroke offers a competitive salary, generous paid time-off package, health benefits, and a flexible hybrid working model. The organization is committed to fostering an inclusive and barrier-free environment, and accommodates candidates’ needs during the recruitment process. Only candidates currently residing in Canada and legally entitled to work in Canada will be considered.
The job description for the position of “Senior Quantitative Analyst” is as follows:

– Develop and maintain quantitative models and algorithms for trading strategies
– Research and analyze market data to create statistical models and predictive analytics
– Collaborate with trading desks to implement and optimize trading strategies
– Communicate complex mathematical and statistical concepts to non-technical stakeholders
– Perform quantitative research and analysis to support decision-making and risk management
– Work with technology teams to implement and maintain trading systems
– Stay current with industry trends and best practices in quantitative finance and financial modeling
– Contribute to the development and enhancement of quantitative analytics tools and platforms
– Participate in project planning and provide technical expertise in the development and execution of trading strategies
– Mentor and train junior quantitative analysts and intern personnel.

The ideal candidate for this role will have a strong background in quantitative analysis, financial modeling, programming, and statistical analysis, as well as excellent communication and collaboration skills. A degree in quantitative finance, mathematics, statistics, computer science, or a related field, and relevant work experience in a trading or financial services environment, are typically required.

Expected salary:

Job date: Fri, 02 Feb 2024 04:11:32 GMT