Company: Impact Clients

Location: Toronto, ON

Expected salary:

Job date: Wed, 20 Aug 2025 03:23:25 GMT

Job description: Job Description:Full-Time | Remote | EST HoursWe’re hiring a Creative Manager to lead front-end growth through Paid Media & Direct Response Marketing-starting with Instagram shoutouts and expanding into Meta and beyond.This is a hands-on performance role- You’ll be writing, buying, analyzing, and optimizing daily. Growth into CMO role possible and welcomed.If you get excited by cracking performance data, writing scroll-stopping ad copy, and building brands that actually help people-this role is for you.About Richard YuRichard turned a $500 digital product into an 8-figure online education empire.
Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.

• YouTube:
• Instagram:

Our brand is faith-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education-through paid content (primarily IG Shoutouts).Your Core MissionOwn and scale paid traffic. You’re the engine behind lead gen.You will:

• Write high-converting creatives (posts, reels, carousels)

• Negotiate and buy Instagram shoutouts from niche pages

• Analyze daily performance: CPF, CPL, CPA, ROAS, booking rates, and lead quality

• Track shoutout performance and analyze it (based on pages & creative)

• Launch and test 1-2 creatives/day based on conversion data

• Collaborate with setters & closers to optimize spend based on lead quality

• Optimize and scale the shoutout campaign while keeping ROAS

• Eventually expand into Meta Ads and other high-scale channels

Outcome: You’ll build a paid engine that brings in $1M+/month in front-end revenue-without Richard in the weeds.Requirements:You Are

• A driver of growth – you seek to scale campaigns aggressively
• A field athlete-you write, test, and launch ads yourself
• A direct response operator-you speak offer, funnel, and media fluently
• A data-obsessed optimizer-you track everything and act on it
• A feed-native creative-you can write in Richard’s voice and hook the scroll
• A high-energy leader-you set your own goals and push for big outcomes
• A self-starter-you don’t wait for permission, you execute daily

You’ve Done This If…

• You’ve spent $10K-$100K+ on paid media-especially shoutouts
• You’ve written dozens of creatives that drove real conversions
• You’ve tracked ROAS, CPF, DM volume, lead quality, and IG shoutout performance
• You’ve worked inside high-ticket coaching or online education brands
• You’ve operated in a fast-paced sales environment that expects results

This Role Is NOT for You If…

• You only run dashboard ads and don’t have experience in running shoutouts
• You want to “manage” without writing copy or launching ads
• You need someone to set your goals or micromanage you
• You’ve never worked in a high-velocity, performance-driven environment

Benefits:Compensation

• Base salary (we’ll match or exceed your current comp)

• Performance-based bonuses tied to direct revenue results

Ready to Build Something Big?If you’re a creative, data-driven performance leader who wants to scale one of the most impactful personal brands in online business education-apply now.

Job Summary: Creative Manager (Full-Time, Remote, EST Hours)

Overview:
We’re seeking a Creative Manager to drive front-end growth through Paid Media and Direct Response Marketing, primarily utilizing Instagram shoutouts. This role involves hands-on tasks including writing, purchasing, analyzing, and optimizing daily. Opportunities for advancement to a CMO role are available.

About the Brand:
Founded by Richard Yu, who transformed a $500 digital product into an 8-figure online education empire, the brand focuses on empowering others in business education through faith-driven service.

Core Mission:
Your primary responsibility is to own and scale paid traffic for lead generation, contributing to the brand’s growth.

Key Responsibilities:

• Create high-converting ad creatives (posts, reels, carousels).
• Negotiate and acquire Instagram shoutouts from niche pages.
• Analyze daily performance metrics (CPF, CPL, CPA, ROAS).
• Track and optimize shoutout performance.
• Launch 1-2 new creatives per day based on conversion data.
• Collaborate with team members to refine spending strategies.
• Scale shoutout campaigns while maintaining ROAS.
• Expand into Meta Ads and other channels.

Ideal Candidate Traits:

• Highly growth-oriented with a focus on aggressive scaling.
• Hands-on with ad writing and testing.
• Familiar with direct response and fluent in media buying terminology.
• Data-driven and analytical with a focus on optimization.
• Creative and capable of capturing an audience in Richard’s brand voice.
• Energetic self-starter who sets ambitious goals.

Requirements:

• Experience with $10K-$100K+ in paid media, especially shoutouts.
• Proven track record of writing creatives that convert.
• Familiarity with tracking performance metrics.
• Background in high-ticket coaching or online education.
• Experience in fast-paced, results-oriented environments.

Not a Fit If:

• You lack experience in running shoutouts.
• You prefer to manage without hands-on execution.
• You require micromanagement or goal-setting from others.
• You’re unaccustomed to high-velocity performance environments.

Compensation and Benefits:

• Competitive base salary (will match or exceed current compensation).
• Performance-based bonuses linked to revenue outcomes.

Call to Action:
If you’re a creative, data-driven leader eager to make an impact in online business education, apply now!