Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sat, 07 Jun 2025 06:36:06 GMT

Job description:

Job Description: Marketing Data Science Intern

Position Overview:

We are seeking a motivated and detail-oriented Marketing Data Science Intern to join our dynamic team. In this role, you will closely collaborate with experienced data scientists to develop, refine, and implement statistical models that drive our marketing strategies. This internship offers a unique opportunity to apply your academic knowledge in a real-world setting while gaining hands-on experience in data analysis, marketing analytics, and data-driven decision-making.

Key Responsibilities:

• Assist in the development and enhancement of statistical models to analyze marketing performance and customer behavior.
• Collaborate with the marketing and analytics teams to define objectives and identify key performance indicators (KPIs).
• Analyze large datasets to extract actionable insights and support data-driven marketing initiatives.
• Utilize various statistical techniques to improve customer segmentation, targeting, and campaign effectiveness.
• Prepare and present reports on findings to communicate insights to stakeholders.
• Stay updated on industry trends and advancements in data science methodologies.

Qualifications:

• Currently pursuing a degree in Marketing, Data Science, Mathematics, Statistics, Economics, Finance, or a related field.
• Strong foundational knowledge of statistical methods and data analysis techniques.
• Experience with data analysis tools such as Excel, R, Python, or SQL is preferred.
• Familiarity with marketing concepts and principles.
• Excellent analytical thinking and problem-solving skills.
• Strong communication skills to convey complex data insights in an accessible manner.
• Ability to work collaboratively in a fast-paced team environment.

Preferred Coursework:

• Courses in Marketing Analytics
• Statistical Inference and Regression Analysis
• Data Mining and Predictive Modeling
• Econometrics or Financial Analysis
• Machine Learning and Artificial Intelligence

Join us for a rewarding internship experience where you can apply your skills and gain invaluable experience in the intersection of marketing and data science!