Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Fri, 06 Jun 2025 23:03:01 GMT

Job description:

Job Title: Marketing Analytics Specialist

Job Description:

We are seeking a detail-oriented Marketing Analytics Specialist to join our dynamic marketing team. This role will focus on leveraging data to develop robust financial models, pricing strategies, and insights that will drive our marketing initiatives.

Key Responsibilities:

• Conduct in-depth analysis of large datasets to identify trends, customer behaviors, and market opportunities.
• Develop and refine financial models that support pricing strategies and forecasting.
• Collaborate with cross-functional teams to design and implement effective marketing campaigns based on data insights.
• Present findings and recommendations to stakeholders, translating complex data into actionable strategies.
• Monitor and evaluate marketing performance metrics to optimize campaign effectiveness.
• Stay updated on industry trends and best practices in marketing analytics and financial modeling.

Qualifications:

• Bachelor’s degree in Marketing, Finance, Data Analytics, or a related field.
• Proven experience in marketing analytics, financial modeling, and pricing strategy.
• Proficient in data analysis tools and software (e.g., SQL, Excel, Tableau, Power BI).
• Strong analytical and problem-solving skills, with the ability to work with large and complex datasets.
• Excellent communication skills, both written and verbal.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.

Preferred Experience:

• Familiarity with statistical analysis and modeling techniques.
• Experience in a fast-paced environment, preferably within the marketing or financial sectors.

Join us and play a pivotal role in shaping our marketing strategies through data-driven insights!