Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sat, 07 Jun 2025 02:48:36 GMT

Job description:

Job Title: Content Optimization Analyst

Job Description:

We are seeking a dynamic Content Optimization Analyst to monitor industry trends and competitor activities to enhance our content strategy. This role involves collaborating closely with social media leads, marketing teams, and communications departments to ensure that our content remains relevant and impactful.

Key Responsibilities:

• Analyze industry trends and competitor activities to identify insights that can inform content development.
• Collaborate with social media and marketing teams to create and optimize content strategies across various platforms.
• Provide recommendations for content improvements based on research and data analysis.
• Assist in tracking the performance of content marketing initiatives and suggest enhancements.
• Stay updated with the latest developments in advertising, public relations, and marketing to inform content direction.

Preferred Skills & Knowledge:

• Strong understanding of content marketing principles and strategies.
• Proficient in data analysis and research methodologies.
• Excellent communication and collaboration skills.
• Familiarity with social media trends and tools.
• Passion for marketing and advertising.

Educational Requirements:

• Preferred majors include Advertising & Public Relations, Marketing, or related fields.

If you’re eager to leverage industry knowledge and creativity to optimize our content strategy, we encourage you to apply!