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Company: Johnson & Johnson

Location: Toronto, ON

Job description: Janssen-Ortho Inc. is recruiting for a Marketing Manager, BioAdvance located in Toronto, Ontario.

The Marketing Manager within BioAdvance is responsible for the creation, development and execution of marketing strategies and campaigns to enhance patient support initiatives. This role will focus on encouraging patient engagement, strengthening patient experience, and driving program awareness. The successful candidate will combine traditional marketing approaches with innovative, patient-centric tactics and will use market trends and competitive benchmarking to ensure BioAdvance continues to be the number one patient support program in Canada.

The Marketing Manager supports the BioAdvance team and works closely with the Directors of Patient Experience & Operations and Patient Engagement. The role partners with the Patient experience managers and patient value teams (PVT) to deliver program branding, patient centric education materials and internal training requirements.

Janssen Inc. is recruiting for a Marketing Manager located in Toronto, Canada. Per our Flex Policy, the expectation for this position is to work in office 3-days per week and work from home 2-days per week.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy to build BioAdvance brand awareness, aligning with the company’s overall business objectives.
• Continuously monitor healthcare and marketing trends to ensure strategies and tactics remain up-to-date and effective.
• Regularly analyze competitors’ patient support programs to identify gaps, opportunities, and best practices. Adapt and innovate our strategies to ensure we remain a leader in the patient support space.
• Lead robust BioAdvance business planning process with the BioAdvance Leadership and team.
• Create and lead all aspects of marketing campaigns that resonate with our patient base, leading to increased engagement and participation in the program.
• Collaborate with internal teams to develop patient-centered content, including brochures, videos, and digital resources.
• Lead and optimize online platforms, including the program website, and email campaigns, ensuring they provide valuable patient information and cultivate community.
• Monitor and analyze program metrics to assess the effectiveness of marketing campaigns, making impactful adjustments for continuous improvement.
• Regularly gather feedback from patients, health care professionals and internal partners to refine and improve program.
• Organize and coordinate BioAdvance advisory boards with patients and health care professionals, and conference events aligned on with PVTs, as required.
• Develop and oversee the marketing budget, ensuring efficient allocation of resources.

Qualifications

• Education: Bachelor’s Degree or equivalent; MBA or Advanced Degree in related field (business management, sciences) is preferred.
• Minimum 5 years’ experience in the healthcare/pharmaceutical industry is required.
• Demonstrated experience in creating and executing effective marketing campaigns.
• Proficiency in digital marketing, including Email Marketing.
• Proven experience in competitive benchmarking and understanding market dynamics.
• Excellent communication skills, both written and verbal; well-developed presentation skills, negotiation skills.
• Ability to work in a fast-paced environment and effectively prioritize, lead and run multiple projects.
• Outstanding proven cross-functional collaboration skills; a strong teammate with initiative who collaborates well with internal/external partners and customers.
• Experienced in Brand Planning process including revenue forecasting, able to translate brand disease state and business drivers into patient centric programs materials; ability to think critically, innovatively and possess strong eye for business.
• 10% domestic travel is required.

Diversity and inclusion are central elements of the shared culture across the Johnson & Johnson Family of Companies. Attracting, developing and retaining a workforce that reflects the diversity of our customers and communities is essential to our success. We are committed to providing a respectful, inclusive and accessible work environment where all employees have the opportunity to achieve their potential.

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit .
Janssen-Ortho Inc. is looking to hire a Marketing Manager for their BioAdvance program in Toronto, Ontario. The role involves creating and implementing marketing strategies to improve patient support initiatives and program awareness. The candidate will work closely with the BioAdvance team and other departments to develop patient-centric marketing campaigns and materials, analyze program metrics, and lead advisory boards and events. The ideal candidate will have a Bachelor’s degree, 5 years of experience in healthcare/pharmaceutical industry, and proficiency in digital marketing. The position requires 10% domestic travel and Janssen Inc. is committed to diversity, inclusion, and providing a respectful work environment.
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Job date: Fri, 26 Jan 2024 07:18:56 GMT