Job title: Junior Marketing Specialist to manage campaign processes and launch marketing campaigns

Company: S.i. Systems

Job description: Our Telecom client in North York is looking for a Junior Marketing Specialist to manage campaign processes and launch marketing campaigns

Duration: 1 year
Location: North York (WFH right now but the expectation would be 2-3 days in the office starting Sept – Dec roughly)

Role: You will be managing the campaign process – giving ideas, getting buy in from the team on your ideas then working across departments to launch the campaign. You will work with the Marketing Communications team who then works with an external Agency who builds the actual creative. The campaigns will help increase video on demand revenue. This will include deciding which customers to target, which types of movies or pay-per-view events to promote to the customer and to encourage more customers to enter the video on demand storefront.

The ideal candidate is someone who is a recent graduate or has had 1-2 years of marketing experience (intern or coop is okay) who is curious to learn about the telecommunication industry and has a drive to develop their marketing skillset

The Base Marketing Team develops strategy and manages the implementation of marketing campaigns to deliver against revenue and subscriber targets for the Internet, Home Phone and Television portfolios, including their hero product – Fibe TV.

Responsibilities:
The successful candidate will be accountable for the following:

• Develop, recommend and implement new marketing strategies to attain and exceed subscriber revenue objectives
• Create compelling and strategic marketing presentations to obtain buy-in and alignment across key campaign stakeholders
• Campaign Ideation & management: Interpret marketing and customer data to identify opportunities to grow video on demand penetration and drive revenue
• Contribute to Merchandising strategy to meet business goals including themes, communications and promotions
• Define measures of success and track results accordingly, altering approach as needed
• Monitor, analyze, and report weekly results while and overall performance of the portfolio
• Manage relationships with studio partners and affiliates to develop partnerships that help achieve take rate targets
• Monitor industry trends and competitive action from other players in the industry
• Actively contribute strategically to the overall marketing planning cycle
• Make recommendations on new processes, and initiatives that benefits the team’s performance and projects

Must Haves

• University Degree/College Diploma in marketing or business administration
• 1-2 years of marketing experience (intern or coop is okay)
• Strong analytical skills in order to be able to interpret data and recommend insight and action to marketing
• Advanced MS Office skills, particularly MS Excel and MS PowerPoint

Nice to Have:

• Knowledge of PPV/VOD market is an asset
• Knowledge of players in the telecommunications competitive landscape
• Experience with SAS Enterprise Guide an asset

Specialization and Skills: Digital Media and Innovation Marketing Analyst

Priority Requirements: Please decsribe your experience as a Junior Marketing Specialist to manguing campaign processes and launching marketing campaigns (Must-have)
Please describe your analytical skills in order to be able to interpret data and recommend insight and action to marketing (Must-have)
Please describe your marketing experience (intern or coop is okay) (Must-have)

Work Environment:

Expected salary:

Location: Toronto, ON

Job date: Mon, 13 Sep 2021 01:06:07 GMT

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