Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Fri, 29 Aug 2025 04:15:22 GMT

Job description: Position SummaryThe role of the Senior Campaign Manager, Paid Social is responsible for the overall account performance and execution. Their goal is to provide best in class expertise and recommendations that drive performance.Key Responsibilities· Partner with the Associate Director to provide insights that inform request for proposals (RFPs), decks, proposals and planning recommendations.· Develop best in class deliverables/reporting to clients, from available technology platforms and services.· Be an expert in paid social capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their full-funnel media strategy.· Manage and oversee campaign set up and execution.· Monitor creative calendars and campaign budgeting.· Ensure consistency of ad specs/campaign objectives.· Ability to successfully manage Top- and Mid-Funnel campaigns directly linked to Bottom-Funnel success.· Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.· Educate agency teams and clients on best practices and campaign objective requirements.· Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns.· Create strong collaborative relationships with the client, planning teams, and specialty business units (SBUs).· Partner with Associate Director to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required. Support with maintaining respectful and mutually beneficial relationships with partners.· Ensure invoice clearing and budget management.· Driving the execution of the plan – regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.Desired Skills & Experience· Professional or Educational background in Marketing or Advertising would give leverage to this application.· 3-4 years of experience in executing paid social campaigns.· Proven in-depth knowledge of the digital media industry.· Full understanding of the roles of various digital channels and full-funnel campaigns.· Proficient in social platforms: Meta (Facebook/ Instagram), TikTok, Reddit, Pinterest, LinkedIn, Snapchat.· Strong ability to manage fluid budgets and acquiring required signoffs.· Previous experience working within an advertising agency or with a media partner.· Understanding trafficking and audience insights is an asset.· Demonstrated ability to effectively apply knowledge and insights gained from research resources.· Passion for testing, data, emerging media, and measurement.· Professional learning agility, with a passion for continuous development.· Client-facing and service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.· Excellent communication skills (both written and verbal).· Highly developed organizational skills with a strong attention to detail and accuracy.· Ability to work collaboratively as well as independently.· Ability to develop and foster relationships with media partners.· Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

Position Summary: Senior Campaign Manager, Paid Social

Role Overview:
The Senior Campaign Manager for Paid Social is responsible for managing account performance and executing campaigns effectively. The goal is to provide expert recommendations that enhance performance.

Key Responsibilities:

• Collaborate with the Associate Director on insights for proposals and planning.
• Develop comprehensive reports and deliverables using technology platforms.
• Stay updated on paid social capabilities and tools for full-funnel media strategies.
• Oversee campaign setup, budgeting, and ad specification consistency.
• Manage Top- and Mid-Funnel campaigns tied to Bottom-Funnel outcomes.
• Pull reports, provide insights, and communicate them effectively.
• Educate teams and clients on best practices.
• Monitor KPIs to ensure timely campaign delivery.
• Develop strong relationships with clients and media partners.
• Handle proposal sourcing, budgeting, and invoicing.
• Continuously assess and optimize campaign performance.

Desired Experience:

• 3-4 years in paid social campaigns, ideally in advertising or media.
• Strong knowledge of digital media and social platforms (Meta, TikTok, etc.).
• Skills in budget management and audience insights.
• Excellent communication, organizational, and problem-solving abilities.
• Proficient in Microsoft Office.

About KINESSO:
KINESSO is a technology-driven performance marketing agency under IPG Mediabrands, focusing on actionable growth through analytics, AI, and optimization for clients across various digital channels.

Benefits:

• Generous paid time off including vacation and wellness days.
• Flexible hybrid work model.
• Opportunities for personal development and training.
• Engagement in community groups within the company.
• Commitment to equal employment opportunities for all individuals.