Company: NBCUniversal

Location: Orlando, FL

Expected salary:

Job date: Fri, 03 Oct 2025 22:47:21 GMT

Job description:

Job Description: Marketing Strategy Specialist

Position Overview:

We are seeking a dynamic Marketing Strategy Specialist to join our team, focusing on enhancing customer retention and lifetime value across our diverse portfolio, including Oxygen, E!, SYFY, Golf Channel, and digital assets like Fandango, Rotten Tomatoes, GolfNow, and GolfPass. This role will involve leveraging influence marketing, content creation, and pricing strategies to cultivate deeper connections with our audience.

Key Responsibilities:

• Strategy Development: Design and implement comprehensive marketing strategies that align with the overall business goals, focusing on customer retention and maximizing lifetime value.

• Influence Marketing: Collaborate with influencers and brand ambassadors to amplify our brand messaging and engage target demographics effectively.

• Content Creation: Work closely with content teams to develop high-quality, engaging content that resonates with our audience across all platforms.

• Pricing Strategy: Analyze market trends and customer behavior to optimize pricing strategies and enhance competitive positioning.

• Performance Analysis: Utilize data analytics tools to measure the effectiveness of marketing initiatives, drawing insights to inform future strategies.

• Collaboration: Partner with cross-functional teams including sales, product development, and customer service to ensure a seamless customer experience.

• Market Research: Conduct ongoing market research to stay ahead of industry trends and customer preferences, adjusting strategies as needed.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, preferably within media or entertainment sectors.
• Strong analytical skills and proficiency in data interpretation.
• Excellent communication and collaboration abilities.
• Creative mindset with a keen eye for engaging content.

Join Us:

If you are passionate about driving customer loyalty through innovative marketing strategies and enjoy working with diverse digital assets, we invite you to apply and become a part of our exciting journey!