Company: NBCUniversal

Location: Orlando, FL

Expected salary:

Job date: Thu, 07 Aug 2025 22:43:03 GMT

Job description:

Job Title: Digital Marketing Strategist

Job Summary:

We are seeking a dynamic Digital Marketing Strategist to join our team, focusing on our flagship networks—Oxygen, E!, SYFY, and Golf Channel—along with complementary digital assets such as Fandango, Rotten Tomatoes, GolfNow, and GolfPass. This role will influence marketing, content, and pricing strategies to enhance customer retention and maximize lifetime value.

Key Responsibilities:

• Strategy Development: Collaborate with cross-functional teams to design and implement digital marketing strategies that drive engagement and growth across our network and platforms.

• Content Optimization: Analyze viewer data and trends to optimize content offerings, ensuring alignment with market demands and consumer preferences.

• Pricing Strategies: Develop competitive pricing models that enhance customer retention and attract new subscribers while maximizing revenue across platforms.

• Influencer Collaboration: Identify and engage with influencers and brand ambassadors to enhance brand visibility and credibility, driving audience growth.

• Performance Analysis: Utilize analytics tools to monitor campaign performance, assess ROI, and refine strategies based on data-driven insights.

• Customer Engagement: Design initiatives and campaigns that foster loyalty, enhance user experience, and increase long-term customer value.

• Collaborative Innovation: Work closely with creative, analytics, and product teams to brainstorm and execute innovative marketing tactics that resonate with our audiences.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, preferably within the entertainment or media sector.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and collaboration abilities.
• Proficiency in digital marketing tools and platforms.

Why Join Us?

This is an exciting opportunity to make a significant impact on our brand’s digital presence and customer engagement strategies. If you are passionate about driving customer loyalty through innovative marketing initiatives, we would love to have you on our team!