Lead Data Scientist - NBCUniversal - Orlando, FL

Lead Data Scientist – NBCUniversal – Orlando, FL

Company: NBCUniversal

Location: Orlando, FL

Expected salary:

Job date: Thu, 02 Oct 2025 23:34:26 GMT

Job description:

Job Description: Marketing Strategy Specialist

Overview:
Join a dynamic team that oversees popular brands such as Oxygen, E!, SYFY, and Golf Channel, along with complementary digital assets like Fandango, Rotten Tomatoes, GolfNow, and GolfPass. As a Marketing Strategy Specialist, you will play a pivotal role in shaping marketing, content, and pricing strategies that enhance customer retention and maximize lifetime value.

Key Responsibilities:

Strategic Development: Design and implement influence marketing strategies that align with brand objectives across television and digital platforms.
Content Optimization: Collaborate with content teams to identify and promote engaging content that drives viewer engagement and loyalty.
Pricing Strategy: Analyze market trends and customer behavior to develop competitive pricing models that encourage retention and growth.
Data-Driven Insights: Utilize data analytics to assess the effectiveness of marketing initiatives, providing actionable recommendations for improvement.
Cross-Functional Collaboration: Work closely with various departments, including digital marketing, product development, and customer service, to ensure a unified approach toward customer engagement.
Reporting: Prepare comprehensive reports to communicate insights and strategies to senior management, showcasing the impact of marketing efforts on customer retention.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field.
Proven experience in marketing strategy, preferably within the entertainment or digital sectors.
Strong analytical skills with the ability to interpret data and derive actionable insights.
Excellent communication and interpersonal skills.
Proficiency in marketing tools and analytics platforms.

Why Join Us?
Be part of an innovative team that values creativity and strategic thinking. This role offers the opportunity to influence key marketing strategies that impact millions of customers across some of the most recognized brands in the industry. If you’re passionate about driving customer loyalty and enhancing digital experiences, we want to hear from you!