Company: NBCUniversal

Location: Orlando, FL

Expected salary:

Job date: Wed, 20 Aug 2025 02:43:11 GMT

Job description:

Job Title: Digital Marketing Strategist

Job Description:

As a Digital Marketing Strategist, you will play a pivotal role in driving the growth and success of our leading entertainment networks—Oxygen, E!, SYFY, and Golf Channel—along with our complementary digital assets, including Fandango, Rotten Tomatoes, GolfNow, and GolfPass. Your primary focus will be on developing and implementing innovative marketing, content, and pricing strategies designed to enhance customer retention and maximize lifetime value.

Key Responsibilities:

• Marketing Strategy Development: Collaborate with cross-functional teams to create and execute comprehensive marketing strategies that align with brand objectives and target audience needs.

• Content Optimization: Leverage data-driven insights to inform content strategies across all platforms, ensuring a consistent and engaging customer experience.

• Pricing Strategies: Analyze market trends and competitive pricing to develop dynamic pricing strategies that attract and retain customers.

• Customer Retention Initiatives: Design and implement targeted retention campaigns that foster customer loyalty and increase lifetime value.

• Influence Analysis: Utilize analytics and performance metrics to assess the effectiveness of marketing initiatives and make data-informed decisions for continuous improvement.

• Collaboration: Work alongside digital, creative, and brand teams to ensure cohesive messaging and promotions across all platforms.

• Trend Monitoring: Stay abreast of the latest digital marketing trends, tools, and technologies to enhance campaign effectiveness and customer engagement.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, content development, and pricing strategies, ideally within the entertainment or media industries.
• Strong analytical skills and experience using data to inform decision-making.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects in a fast-paced environment.

Join us in this exciting opportunity to shape the future of digital marketing for our iconic brands and engage audiences through innovative strategies. Your expertise will directly contribute to enhancing customer relationships and driving our business success.